Product Marketing Manager - Vendormate

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As the Product Marketing Manager for the Vendormate business, you will serve as the marketing owner for your assigned Vendormate solutions within the healthcare system market.In this role you will use your experience to define go-to-market strategies, messaging, positioning, and tactics that can be executed upon by a cross-functional team including sales, customer success, demand generation, and customer marketing. In addition, you will use your innovative and creative skills to craft compelling content to drive awareness and lead flow to create pipeline and revenue. You will also support the creation of sales and channel enablement materials to ensure their on-going ability to sell and support these products, as well as be able to up-sell and cross-sell related offerings.To be successful in this role, you must possess strong marketing and communications skills as well as a technical understanding of healthcare system credentialing and safety & security in a rapidly evolving healthcare landscape. These skills will then fuel your ability to be a key evangelist and story-teller, demonstrating the value that Vendormate provides to healthcare organizations. Moving and thinking rapidly with an attention to detail and a sharp eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. You must be comfortable working closely with a cross-functional team including Sales, Customer Support, Solution Specialists, Product Management, Implementation, Corporate Marketing and marketing agencies as well as with prospects, customers, partners, and analysts. The position is based in the US and reports to the Director of Marketing.RESPONSIBILITIES
  • Develop deep knowledge about your product portfolio.
  • Contribute to development of the Marketing Calendar.
  • Become an expert in and a documenter of the customer journey and develop buying influence personas for your product portfolio.
  • Gather and analyze competitive data, create and maintain sales-facing competitive battlecards for key competitors, and infuse content and messaging with competitive differentiation.
  • Determine the most effective methods for disseminating knowledge and how commercial teams can optimize the sales process.
  • Craft compelling messaging and positioning frameworks that (1) address your buyer's needs and (2) positions the unique value of your solution in the context of Vendormate solutions.
  • Define and implement go-to-market strategy and plans in collaboration with corporate marketing, commercial, customer support, product management, implementation and project management teams to drive demand, customer adoption and success.
  • Translate that messaging into creative and solution-oriented collateral, thought leadership content and campaigns including:
    • presentations, demonstrations, sales collateral, website content, videos, webinars, white papers, articles, blogs, customer/prospect communication, and press releases.
  • Develop sales plays and enablement tools focused on helping internal, field sales teams, and channel partners find and win deals faster.
  • Partner with sales training to develop training content and curriculums for enabling sales during onboarding, national sales meetings and at all points in between where it is necessary to enable sales on your portfolio.
  • Partner with demand gen team to develop effective lead generation and qualification programs.
  • Coordinate with product and sales leadership to develop success metrics for product launches, pipeline creation and close ratios.
  • Take responsibility for results and closely monitor key success metrics including customer acquisition effectiveness, win rates, customer renewals, and rate of certification of sales on content for your portfolio.
  • Required travel up to 25%.
KNOWLEDGE AND SKILLS
  • Ability to learn quickly, assimilate and translate technical concepts into strategic value propositions.
  • High attention to details and willing to take deep dive into understanding products and the market.
  • Strong analytical and problem-solving skills.
  • Ability to pivot fast to respond to market changing needs.
  • Excellent written and verbal communication skills; ability to influence and communicate with credibility and confidence.
  • Take ownership to effectively execute.
REQUIRED EXPERIENCE
  • 2+ years of product marketing experience.
  • Bachelor's Degree in Marketing or related field.
  • Experience working cross-functionality with diverse teams including: Sales, Customer Success, Public Relations, Creative Services, Corporate Marketing, Product Management and external agencies.
PREFERRED EXPERIENCE
  • Demonstrated success defining and launching new products and features to market.
  • Knowledge of Vendormate and the credentialing market.
  • Experience marketing to decision makers within healthcare.
  • Direct sales experience.
Estimated Salary range for this position: $69,300 - $96,600The base salary range represents the anticipated low and high end of the GHX's salary range for this position. Actual salaries will vary and will be based on various factors, such as candidate's qualifications, skills, competencies, and proficiency for the role. The base salary is one component of GHX's total compensation package for employees. Other rewards and benefits include: health, vision, and dental insurance, accident and life insurance, 401k matching, paid-time off, and education reimbursement, to name a few. To view more details of our benefits, visit us here: https://www.ghx.com/about/careers/GHX: It's the way you do business in healthcareGlobal Healthcare Exchange (GHX) enables better patient care and billions in savings for the healthcare community by maximizing automation, efficiency and accuracy of business processes.GHX is a healthcare business and data automation company, empowering healthcare organizations to enable better patient care and maximize industry savings using our world class cloud-based supply chain technology exchange platform, solutions, analytics and services. We bring together healthcare providers and manufacturers and distributors in North America and Europe - who rely on smart, secure healthcare-focused technology and comprehensive data to automate their business processes and make more informed decisions.It is our passion and vision for a more operationally efficient healthcare supply chain, helping organizations reduce - not shift - the cost of doing business, paving the way to delivering patient care more effectively. Together we take more than a billion dollars out of the cost of delivering healthcare every year. GHX is privately owned, operates in the United States, Canada and Europe, and employs more than 800 people worldwide. Our corporate headquarters is in Louisville, Colorado, just outside of Denver, with additional offices in Europe, Chicago, Illinois, and Omaha, Nebraska.DisclaimerGlobal Healthcare Exchange, LLC and its North American subsidiaries (collectively, "GHX") provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law. This EEO policy applies to all terms, conditions, and privileges of employment, including hiring, training and development, promotion, transfer, compensation, benefits, educational assistance, termination, layoffs, social and recreational programs, and retirement. GHX believes that employees should be provided with a working environment which enables each employee to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. GHX expects and requires the cooperation of all employees in maintaining a discrimination and harassment-free atmosphere. Improper interference with the ability of GHX's employees to perform their expected job duties is absolutely not tolerated.#LI-KL #LI-Remote
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Location

GHX is based in Louisville, CO and our office boasts a fitness center overlooking breathtaking Davidson Mesa open space and the Front Range Mountains!

An Insider's view of GHX

How do you collaborate with other teams in the company?

What works for me is bringing organic chai in from time to time for what's now known as "Tea Thursdays." I start brewing Masala chai early in the morning and prepare mugs, almond milk, and sweetener. Collaboration is my cup of tea!

Octavian

Technical Process Analyst II

How does the company support your career growth?

At GHX, your career is what you make it. My team frequently conducts skip-level meetings where we have open dialogue around career aspirations, projects we want to execute on, and any roadblocks we’re hitting. I’ve always felt empowered to grow here at GHX.

Brittany

Manager, Financial Planning & Analysis

What are GHX Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
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Paid Holidays
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Perks & Discounts
Casual Dress
Company Outings
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Some Meals Provided
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$125 per month
Professional Development Benefits
Job Training & Conferences
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Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications

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