Product Marketing Manager - Shipper Segment

| Greater Denver Area
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Job Description:

Product Marketing Manager - Shipper Segment

We're looking for a Product Marketing Manager to join the Marketing team and work from either the Denver or Beaverton, OR office location. The ideal candidate has an excellent track record performing this role in B2B markets to manufacturer and retail targets.

The Product Marketing Manager is passionate about delivering great customer experiences for the DAT suite of software-as-a-service (SaaS) solutions for the logistics industry. This position drives the marketing strategy and plans to deliver on the business goals for our products and target segments. With a thorough understanding of the end-user, their business, and the context in which DAT can help them achieve their goals. The ideal candidate is an expert collaborator who contributes valuable market and customer insights to create great products and takes ownership for high impact messaging, product launches, and go-to-market plans and execution.The PMM serves as the customer and market champion, the voice and face to the market for the products and segments they are responsible for.

Responsibilities will include:

  • Develops deep insights and knowledge of the market, customers, and competition
  • Initiates, defines and manages market research studies in collaboration with internal and external market research professionals and the product team
  • Gathers and assimilates end-user data from primary and secondary sources including field observations, interviews, customer feedback, and industry surveys
  • Create the marketing strategy for target segments, products and services offered
  • Drives the product positioning, messaging, branding/naming, and value proposition for the product.
  • Develops market and customer experience requirements for the product and ensures requirements are being met at each stage of the product development lifecycle
  • Works with the UX team to develop and execute a solid Customer experience strategy and execution for the customer journey
  • Develop compelling product launch and go-to-market strategy and plan
  • Develop and deliver training and collateral for customer facing staff
  • Work with Marketing and Sales teams to develop demand generation and lead generation plans
  • Working with the Corporate Communications Manager, ensure there are solid market communications plans, PR, and employee/customer communications in place
  • Be the champion and expert at customer meetings to sell in products and plans
  • Develop a clear offering and monetization model, and forecast for the products based on a thorough knowledge of supply chain seasonality and trends
  • Ensure launch readiness with go-to-market by facilitating customer tests and trials
  • Work through existing customer communications and develop upsell/cross-sell programs
  • Put measures and KPI’s in place for key market analytics and business performance measures
  • Sets up beta programs for new products and/or enhancements
  • Initiates and participates in the development of all marketing, product releases, advertisements, sales promotions, and sales presentations that are designed to increase market share, marketplace volume and product profitability
  • Supports global sales channels through joint sales calls/visits to key accounts; proposal/bid pricing and development assistance; and trade show support and conference calls
  • Attends functions and conducts research of industry trends to provide management with projections and relevant, actionable market statistics
  • Directs and implements the formation of pricing policies, billing format and procedures
  • Other duties may be assigned


To perform this job successfully, an individual must be an enthusiastic leader with a minimum of 10 years product marketing experience in software and/or marketplace/platform businesses. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Supervisory Responsibilities:

The Product Marketing Manager has successfully led cross functional teams and is an expert collaborator. This role has no direct supervisory responsibilities but management experience is preferred.


Bachelor's degree (B.A.) from four-year college or university.


SaaS experience required. Marketplace/platform marketing desired. Supply chain/logistics industry experience a plus. Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Barriers to entry such as technical committee review exist at this level.

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Technology we use

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Englewood , CO 80113

An Insider's view of DAT Solutions

What's something quirky about your company?

Think one giant melting pot of friends working towards common goals. Over the years they've really become more like family. You'll always find people doing something to bring a smile to someone's face - whether a personal hand written note, "Flannel Fridays" or team themes like Reefer Magnus from Transformers. You never know quite what to expect!


Business Analyst

What does your typical day look like?

At DAT we have opportunities to work with smart people who care about the quality of their work. I have a direct impact on company culture and engineering practices. Our leaders do a good job engaging & trusting employees with real-world challenges while providing opportunities for professional development & career growth.


Product Development Engineer

How does the company support your career growth?

We have an open door policy, good communication up the chain, and managers who genuinely care about seeing their employees' careers flourish. We have Professional Development Plans and do regular 1 on 1's with managers to discuss anything. I comfortably talk with my manager about career plans and steps we can take to get me there.


Principal Software Engineer

How do you empower your team to be more creative?

I empower my teams by creating a safe space where individuals at all levels can challenge and learn from each other. I believe that only when people are open and honest in their communication that the best solutions can be created


Engineering Manager

What projects are you most excited about?

It's exciting that we're moving into the Denver area because it shows our commitment to growth, innovation, and finding the right people to do the work that we see as the next steps to grow our brand. The Denver office, and associated work, is "next level". It will push the technology boundaries in comparison to our traditional DAT products.


Analytics Program Manager

What are DAT Solutions Perks + Benefits

DAT Solutions Benefits Overview

We empower every employee by engaging & trusting each other with real-world challenges. We provide avenues for professional development and career growth while offering the opportunity to work with smart people who care about their quality of work. We offer competitive salary, leadership training, monthly commuter stipend, and comprehensive medical, dental, and vision coverage to full-time employees. We believe in a relaxed atmosphere and a healthy work-life balance adjusting to employee needs. We also like to enjoy our workplace with free food truck Thursdays, happy hours, and occasional social events!

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Roth 401k
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Semi-annually.
Game Room
Our game room includes Ping Pong, Video Games.
Some Meals Provided
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
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