Product Marketing Manager - Shipper Segment at DAT Software & Analytics

| Greater Denver Area
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Job Description:

Product Marketing Manager - Shipper Segment

DAT Solutions is looking for a Product Marketing Manager to join our incredible Marketing team in either Denver, CO or Beaverton, OR. 

We’re looking for someone who is intrepid about delivering a great customer experience, and who knows how to drive marketing strategy and deliver on business goals.

Our products have been transforming an industry for decades; this role will influence how that happens, both now and in the future.

This is your chance to serve as the customer and market champion for a suite of SaaS solutions, and to be the product voice and face of DAT to the marketplace.

Candidate profile

  • Proven track record in B2B product marketing strategy for manufacturers and retail targets.
  • You’ve developed compelling product launches and go-to-market plans.
  • In-the-weeds experience developing customer experience requirements for SaaS products.
  • Thorough knowledge of supply chain seasonality and trends.
  • Expert marketer who knows how to use analytics and insights to create great products.
  • Deep knowledge of the sales process, and how it aligns with product marketing strategies.
  • You’re comfortable evaluating intangibles, and using independent judgment to drive results. 

What You’ll Do

  • Create B2B marketing strategies for DAT target segments, products, and services.
  • Drive product positioning, messaging, branding/naming, etc.; lead beta programs.
  • Collaborate with UX to craft a customer experience strategy and define the customer journey.
  • Support global sales channels to increase market share, volume, and product profitability.
  • Define market research, develop deep insights, and establish KPIs for key analytics.
  • Be the champion and the expert at customer meetings, to sell in products and plans.
  • Interface with MARCOM to develop demand and lead generation plans.
  • Ensure launch readiness by facilitating customer tests and trials.
  • Create high-impact messaging that inspires people to take action.

The Skills You’ll Need

  • 10+ years of product marketing experience in software or marketplace/platform businesses.
  • Excellence in developing go-to-market campaigns that drive market share.
  • The ability to tie customer intent to product marketing plans that ensure business results.
  • SaaS experience is a must.
  • Experience developing offering and monetization models and product forecasts.
  • Analytics; the knowhow to define and access metrics, and to convert data insights into action.
  • Ability to lead cross-functional teams and to create synergy with Sales and Marketing.
    (This role does not have any direct reports, but management experience is preferred.)
  • Supply chain, logistics, or freight industry experience is a plus.
  • Bachelor's degree (B.A.) from a four-year college or university.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Angular.ioFrameworks
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • TrelloManagement
    • SalesforceCRM


We're in a brand new LEED Gold building at the entrance to the DTC. Floor-to-ceiling glass, breathtaking views. Check it out at

An Insider's view of DAT Software & Analytics

What's something quirky about your company?

Think one giant melting pot of friends working towards common goals. Over the years they've really become more like family. You'll always find people doing something to bring a smile to someone's face - whether a personal hand written note, "Flannel Fridays", or team themes like Reefer Magnus from Transformers. You never know quite what to expect!


Business Analyst

What does your typical day look like?

At DAT we have opportunities to work with smart people who care about the quality of their work. I have a direct impact on company culture and engineering practices. Our leaders do a good job engaging and trusting employees with real-world challenges while providing opportunities for professional development and career growth.


Product Development Engineer

How does the company support your career growth?

We have an open door policy, good communication up the chain, and managers who genuinely care about seeing their employees' careers flourish. We have Professional Development Plans and do regular 1 on 1's with managers to discuss anything. I comfortably talk with my manager about career plans and steps we can take to get me there.


Principal Software Engineer

How do you empower your team to be more creative?

I empower my teams by creating a safe space where individuals at all levels can challenge and learn from each other. I believe that only when people are open and honest in their communication can the best solutions can be created


Engineering Manager

What projects are you most excited about?

It's exciting that we're moving into the Denver area because it shows our commitment to growth, innovation, and finding the right people to do the work that we see as the next steps to grow our brand. The Denver office is "next level." It will push the technology boundaries in comparison to our traditional DAT products.


Analytics Program Manager

What are DAT Software & Analytics Perks + Benefits

DAT Software & Analytics Benefits Overview

We empower every employee by engaging and trusting each other with real-world challenges. We provide avenues for professional development and career growth while offering the opportunity to work with smart people who care about the quality of their work. We offer competitive salary, leadership training, monthly commuter stipend, and comprehensive medical, dental, and vision coverage to full-time employees. We believe in a relaxed atmosphere and a healthy work-life balance, and adjusting to employee needs. We also like to enjoy our workplace with free food truck Thursdays, happy hours, and occasional social events!

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We've grown purposefully over almost half a century; that means we're long on company culture...and it shows. DAT is a place where you'll make a difference in a fascinating industry that impacts all of us, but the best part is that you'll make that difference alongside teammates who embrace mutual respect as a core value.

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