Position:
Product Marketing Manager - Integrations
Job Description:
As a product marketing manager, you are responsible for making our products sell and sell fast. This role is not just about doing demos or presenting product features (which is a requirement). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches and product expansion.
You know will know the competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn't guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will lead marketing initiatives to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems.
You are obsessed with tracking performance, and have the data to prove what's working and what isn't.
In addition to the marketing team, you will regularly collaborate with product managers, sales, finance, operations and product development; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
What You'll Be Doing:

• Market intelligence-be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape-be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

What We Are Looking For:

• Bachelor's degree in business, marketing, or equivalent.
• MBA preferred.
• 5+ years of product marketing experience with at least 2 years of experience delivering presentations to customers and prospects, conducting competitor analysis and market research.
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp, JIRA, Monday.com.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo or Hubspot, and Google Analytics/UTM Tagging.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is -or isn't-working.
• Project Management experience
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
• Experience with integration marketing

The Skills That Will Help You Succeed Even More:

• Pragmatic Institute Certified (PMC) III

About SiliconExpert
Since 2000, SiliconExpert helps you make better data-driven decisions with a human-driven experience. Over 500 electrical, software and data engineers handcraft our component database of more than one billion parts to deliver the most comprehensive and current tools in the industry. Customers globally use our solutions to manage risk, avoid redesigns, and mitigate obsolescence in innovative industries such as consumer electronics, telecommunications, automotive, medical and aerospace. SiliconExpert's customers include: leading commercial and government OEMs, top-tier authorized distributors, contract manufacturers and component suppliers. Whether it's a design engineer or financial expert, supply chain management or procurement manager, SiliconExpert is a complete components data intelligence solution for organizational alignment, efficiency, collaboration, and optimization.
Annual Hiring Range/Hourly Rate:
$91,600.00 - $145,200.00
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:
US-CO-Denver, Colorado (Panorama Arrow Building)
Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion.
Time Type:
Full time
Job Category:
Marketing and Communications
EEO Statement:
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

Arrow COVID-19 Vaccination Policy:
Arrow requires all new employees in the United States to provide proof of full COVID-19 vaccination prior to beginning work, except where prohibited by law.