Overview:
Alteryx is looking for a passionate, leading-edge Product Marketing Associate that will help propel and advance our growing product portfolio. The Product Marketing Associate is responsible for the creation and ownership of core product messaging, sales tools, product launches and sales enablement content – all in support of developing a killer GTM plan and its related execution. You will be the provide insight into the voice of the customer internally and work cross-functionally to support marketing campaigns, new product releases, and support sales in positioning and selling our analytic products and platform across multiple personas.

The ideal candidate is based in Irvine or San Mateo, CA; or Broomfield, CO. This role will report directly into the Director of Product Marketing. This is a perfect role for someone who wants to make a difference every day and be a key contributor to a passionate product marketing department focused on disrupting the analytics industry.

Responsibilities:
* Develop differentiated product positioning and messaging for Alteryx products & platform
* Understand buyer personas and be able to articulate and apply across all sales tools and marketing content
* Support launches and releases – manage cross-functional programming in support of new product launches and release planning
* Contribute to sales enablement - helping communicate the value proposition to sales teams and developing needed sales tools to support the sales cycle and motions (i.e. sales playbook)
* Understanding of product pricing and packaging – SKUs, special offers, international price books
* Help create and understand use cases to illustrate the value delivered to our customers
* Work across all functions and teams within the Alteryx organization to ensure the right content and programs are successfully delivered
* Be a trusted voice of the customer internally by capturing insights about our customers’ usage, needs and requirements through research and analysis

Qualifications:
* 3+ years of B2B software or SaaS product marketing experience – strategic thinker with hands-on execution
* Prior experience with enterprise software, including BI, analytics, or data-related products
* Demonstrated track record of working across multiple teams, improving the effectiveness of sales professionals and developing successful go-to-market strategies
* Strong oral/public speaking and written communication skills
* Demonstrated success in product launches, sales enablement, and end-to-end execution of supporting marketing strategies
* Strong project management skills and excellent problem-solving skills
* Proven track record of successfully launching, managing and growing commercial software products
* BS/BA degree required
* Must be willing to travel up to 25%