Responsible for demand and lead generation in a specific OPIS market segment via all possible marketing channels, both inbound and outbound/paid. Collaborate with team specialists in content, email, social media, PR, SEO/SEM and operations to build a robust and sustainable pipeline of sales leads and event registrations specific to your area. Experience within the oil, gas, coal, and/or renewable energy segments is highly desirable.
Responsibilities

• Develop marketing strategy and annual marketing plans with specific KPIs for your specific market segment, drawing on performance data and encompassing all channels.
• Ability to lead, execute and measure multiple campaigns tied to revenue in both established and growing markets.
• Evaluate and communicate job specific information to business partners.
• Report to key stakeholders on program performance and makes recommendations to improve where required.
• Work in a highly collaborative environment.
• Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
• Oversee creative and messaging for all channels, as well as list targeting and selection.
• Optimize conversion touchpoints such as landing pages and order forms using best practices and test data.
• Manage all aspects of event promotion, including OPIS conferences and outside trade shows in applicable markets.
• Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities) and event registrations.
• Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
• Interpret marketing performance analyses to determine strategies for future success.
• Innovate new ideas that increase lead generation and conversion.

What You Need to Get the Job Done

• 5+ years of proven marketing experience.
• Proven verbal and written communication skills, teamwork and organizational skills, as well as presentation and facilitation skills.
• Good project management skills with ability to handle multiple tasks.
• Ability to learn new system quickly if unfamiliar with it.
• Able to work across a broad range of products and marketers globally.
• Experience working in a cross-functional, matrix organization, including understanding of global/ regional/ country organizational dynamics.
• Solid communication and interpersonal skills.
• High level of accuracy and attention to detail.
• Ability to be flexible and work quickly in a business that runs on real-time data and news.
• Knowledgeable in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

Experience with the following is a plus

• HubSpot
• Netsuite CRM System
• Wistia
• Lumen5
• RollWorks
• Google AdWords
• Google Workspace
• Microsoft Office 365

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Current Colleagues
If you are currently employed by IHS Markit, please apply internally via the Workday internal careers site.