Druva enables cyber, data and operational resilience for every organization with the Data Resiliency Cloud, the industry’s first and only at scale SaaS solution. Customers can radically simplify data protection, streamline data governance, and gain data visibility and insights as they accelerate cloud adoption. Druva pioneered a SaaS-based approach to eliminate complex infrastructure and related management costs, and deliver data resilience via a single platform spanning multiple geographies and clouds.

Druva is trusted by thousands of enterprises, including 60 of Fortune 500, to make data more resilient and accelerate their journey to the cloud. Visit druva.com and follow us on LinkedIn, Twitter and Facebook.

Position Summary:

We are looking for a cloud-savvy Sr. Product Marketing Manager to deliver innovative solutions that address real customer use cases and challenges as we help companies build their cloud backup solution. In this role, you will drive our SaaS Application solutions to the next level, developing compelling messaging and positioning that speak to cloud architects and heads of IT. Create and deliver sales content presentations, videos, eBooks, blogs, web pages and more to drive our customer and partner engagement. Measure what works, what doesn’t and improve the latter. You build killer content and not only enjoy writing and speaking, but you do it well.

Responsibilities:

• Product messaging and positioning: Understand buyer persona and customer needs and behavior. Develop differentiated product positioning and messaging docs aligned to market trends, customer needs, competitive landscape and product capabilities.
• Product launches and announcements: Developing and executing cross-functionally in conjunction with product management, marketing and sales - launch plan, PR message, bill of material and executing on content, demos and field training.
• Expertise in the creation of all forms of digital assets including but not limited to datasheets, solution briefs, web pages slides, white papers, videos, blogs, analyst and customer presentations and more.
• Understanding customer challenges, business drivers, ideal solution and developing powerful, succinct and impactful presentations.
• Support demand generation activities like webinars and content across the marketing funnel to drive pipeline for data protection for SaaS applications like Salesforce.com, G-Suite and Microsoft 365.
• Support Channel, technology alliances and customer marketing team in renewals, net retention activities with relevant content and play books.

Qualifications:

• 5+ years of experience in a product/solutions marketing role, ideally in the B2B SaaS space
• Experience with differentiated product messaging, positioning and market leadership supporting Analyst, Media and Press Releases
• Strong understanding and experience in messaging and positioning SaaS value prop to IT buyer personas of mid to large enterprises
• Experience with successful cross functional product launches
• Strong aptitude for distilling complex technical differentiators into simple, sticky stories
• Self-starter and a problem solver who works well within a team (both local and distributed)
• Positive attitude, work hard, have a sense of humor and are constantly looking to improve and learn
• Someone who gets things done, matching up with our fast, exciting and energetic pace; great team player and cross-functional collaborator
• Domain knowledge around Microsoft 365 or eDiscovery is a plus