PR & Social Media Specialist at Vertafore

| Greater Denver Area
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Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

JOB DESCRIPTION 

Make an impact and love what you do! Vertafore is a top provider of software for the insurance industry that keeps transforming. We create award-winning solutions to boost productivity, lower costs and help agents and carriers grow their businesses. We respect and value our team, and we look to bring the best talent together to make our future even stronger. 

The PR & Social Media Specialist role will work closely with department leadership and our external PR partner to execute a public relations and social media strategy at our company. This role will develop content for our public relations efforts and develop and drive our brand-level social media and influencer engagement across multiple channels (LinkedIn, Facebook, Twitter, etc.). 

The right candidate will be creative, curious, detail-oriented, a team player, and committed to continuous improvement. 

Core Requirements and Responsibilities:

Essential job functions included but are not limited to the following: 

  • Work with communications and marketing leadership to develop and execute PR and social media strategies that drive awareness of Vertafore's brand persona, unique position in the marketplace, and award-winning culture. 

  • Project manage initiatives with our external public relations agency and ensure alignment of messaging, timelines, and priorities.

  • Contribute to the development of PR-related content, including press releases, bylines, and award submissions.

  • Create original social media content and stories to elevate Vertafore brand awareness, drive positive engagement, and connect with customers, industry thought-leaders and influencers.

  • Track industry conversations, trends, and competitor news. Identify opportunities to insert Vertafore in trending topics and keep the Vertafore community up-to-date on industry and competitive news. 

  • Supply Vertafore's Sales team with content appropriate for social selling efforts. 

  • Help build and launch Vertafore's B2B influencer marketing initiative.

  • Monitor social media trends and changes in key social platforms. Propose and develop tactics in response to ensure Vertafore's channels are current with best practices and strategies for content and engagement.

  • Track and analyze PR and social media metrics and use insights to inform strategy and content.

  • Triage inbound media requests and social media comments; identify next steps and engage subject-matter experts as needed; and track outcomes through resolution.

  • Partner with a large, cross-functional team (e.g., product marketing, campaigns, corporate communications, PR, recruiting, etc.) to implement initiatives and ensure that all efforts are coherent and align with overall goals. 

Qualifications:

 
  • At least 3 years of relevant experience working with PR and social media in a corporate setting. Experience in a B2B or technology company preferred. 

  • Bachelor's degree required. Major in Communications, Journalism, English or related field strongly preferred. 

  • Excellent written and verbal communication skills.

  • Excellent interpersonal skills with demonstrated ability to build connections and identify content opportunities and contributors. 

  • Experience with tools like InDesign, Photoshop, Lumen5, Canva and video editing to create graphics and multimedia content for social preferred.

  • Detail-oriented with strong organizational skills and a commitment to quality. 

  • Able to digest and integrate feedback from key stakeholders to ensure content meets goals and expectations. 

  • Ability to adhere to brand style guidelines for tone and voice. 

 

 

Additional Requirements and Details:

 
  • Travel required up to 10% of the time. 

  • Located and working from an office location. 

  • Occasional lifting and/or moving up to 10 pounds.

  • Frequent repetitive hand and arm movements required to operate a computer.

  • Specific vision abilities required by this job include close vision (working on a computer, etc.). 

  • Frequent sitting and/or standing.

*Our offices are currently closed due to COVID-19. 

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases

Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Culture
Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Wellness Programs
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provides 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available

Additional Perks + Benefits

We felt like the stretch of no three day weekends from Feb - May was too long, so we added our own holiday! We celebrate Vertafore Rest and Recharge day in April, and the whole company has a long weekend.

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