PPC Specialist at Zen Planner

| Greater Denver Area
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Company Description

Zen Planner serves over 7,000 businesses in the boutique fitness, yoga, martial arts and affiliate gym space, providing business owners everything needed to run a successful gym, school or studio. Zen Planner was acquired by Daxko in 2017 and our best-in-class software is backed by team of nearly 100 likeminded fitness fanatics, outdoors enthusiasts and techies. Zen Planner has received several recognitions for its incredible culture, including Outside Magazine’s Best Places to Work five years in a row, Top 100 Digital Companies in Colorado and Best and Brightest Companies to Work For, to name a few.

Job Description

As a PPC Specialist at Zen Planner, you will manage and continuously optimize our customers' websites via a repeatable PPC program to ensure maximum lead generation. You will own the SEO strategy for Integrated Websites customers by optimizing all content, including the website, landing pages, blog posts and content pieces, to align with the customer’s current strategy.

We'll also want you to...

  • Implement and analyze split testing campaigns and landing pages
  • Measure and analyze digital content effectiveness through tools such as Google Analytics, Onpage SEO, and Local SEO to optimize website performance
  • Utilize a combination of best practices and creative problem solving to continually test and improve customer’s website performance
  • Consistently and effectively communicate with customers to keep them informed of their website’s performance metrics, make action suggestions to customers based on their performance
  • Manage customer inquiries related to website performance 
  • Work closely with the Integrated Website Team and Product Team to stay up-to-date on the website product offering

Qualifications

  • Minimum 6-12 months experience running Facebook Campaigns
  • Minimum 6-12 months Pay-Per-Click (PPC) experience
  • Preferred 6-12 months experience with Onpage SEO and Local SEO (Directory listings)
  • WordPress experience (including landing page build-out)
  • Experience with SEM tools (Google Analytics & Facebook Pixel)
  • Experience Split Testing (ads and landing pages)
  • Direct customer interaction experience
  • Experience managing multiple customer accounts at one time
  • Bachelor's degree, preferably in marketing, communications, journalism or a related field, or equivalent experience required
  • Comfortable working with a team in a fast-paced environment, and ability to prioritize/meet deadlines within specific time constraints
  • Extreme attention to detail
  • Ability to effectively work on your own, with a team, and with customers
  • Strong English, editorial, and creative writing skills

Bonus Points

  • Experience using Adobe PhotoShop
  • Experience using Yoast SEO plugin for WordPress
  • Website design experience within the WordPress CMS
  • Experience with Conversion Optimization 
  • Personal passion for fitness (CrossFit, Dance, Martial Arts, Gymnastics, Yoga, Pilates and other fitness disciplines)

Additional Information

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include:

  • Flexible paid time off 
  • Affordable health insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • Casual work environment
  • Plenty of free food and caffeine

Zen Planner is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

    All your information will be kept confidential according to EEO guidelines.

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    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
      • JavaLanguages
      • JavascriptLanguages
      • SqlLanguages
      • BootstrapLibraries
      • webpackLibraries
      • SpringFrameworks
      • Spring BootFrameworks
      • Microsoft SQL ServerDatabases
      • DynamoDBDatabases
      • Google AnalyticsAnalytics
      • SketchDesign
      • JIRAManagement
      • DrupalCMS
      • WordpressCMS
      • HubSpotCRM
      • SalesforceCRM
      • HubSpotEmail
      • HubSpotLead Gen

    Location

    You can find us on the hundreds of miles of nearby trails or enjoying lunch from one of the many fast-casual favorites on the lawn at Civic Green Park

    An Insider's view of Zen Planner

    What’s the vibe like in the office?

    Pop into our office around 1:15 p.m. any given day and you’ll see team members coming back from their lunch fitness class, martial arts class, or a trail run. We live and breathe fitness, from Ironman athletes to folks just starting their journey. Most people who work at Zen Planner get fitter by being in an environment that normalizes fitness.

    Cody Sunkel

    Director of Sales

    What does your typical day look like?

    I typically start my day super early working out at a local CrossFit gym. The work day starts with a stand-up, collaborating with Product Managers, Developers & Designers to make sure we are solving the right problems for our customers. I spend my day doing user research, journey maps, prototyping, tests and tweaking UI. Every day is different.

    Erika Bazo

    Senior UX Designer

    What does career growth look like on your team?

    We’re growing so quickly and it’s creating a lot of opportunity for the team. We’re focused on defining new roles, hiring and training the team in order to launch into a new organization structure that will position Marketing in a whole new light within our company. My goals right now are to effectively scale through such rapid growth.

    Kinnick McDonald

    Sr. Director of Marketing

    What is your vision for the company?

    To make the world a healthier and happier place. We want to give fitness business owners everything they need to have the biggest impact they can on their communities. We believe that if we can better equip those who are most passionate about fitness, we can help fix what is broken about our society’s view of health and fitness.

    Matt Share

    Director of Product

    How does the company support your career growth?

    We believe in realizing the potential of each individual and team. We constantly grow by learning from each other and providing plenty of mentoring opportunities. We try new things and experiment to improve. We work with people in a variety of roles to grant us new perspectives. We embrace challenges as a tool to push ourselves to the next level.

    Chad Kembel

    Senior Engineering Manager

    What are Zen Planner Perks + Benefits

    Zen Planner Benefits Overview

    Zen Planner has been recognized for providing team members with competitive benefits that celebrate its culture, promote health & wellness, and help team members achieve their goals. We make the world a healthier, happier place and it starts with helping our employees be healthier and happier!

    Culture
    Volunteer in local community
    Friends outside of work
    Eat lunch together
    Intracompany committees
    Zen Planner has a culture committee that manages our fun office events from things like ice cream test tasting to our holiday parties.
    Daily stand up
    Open door policy
    Team owned deliverables
    Team based strategic planning
    Group brainstorming sessions
    Pair programming
    Open office floor plan
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Zen Planner's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,700 annually.
    Disability Insurance
    Company-paid long and short-term disability insurance provides 60% of your pre-disability earnings up to certain limits.
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Zen Planner provides a wealthy health insurance plan through BCBS with options for PPO and HDHP. Company contributes to the cost of both plans for all levels of coverage.
    Life Insurance
    Zen Planner provides company-paid life insurance policies for $100,000 to all full-time team members.
    Wellness Programs
    Onsite Gym
    Team workouts
    The Zen Planner team gets together for group workouts, yoga and meditation sessions led by our certified team instructors at our on-site fitness/yoga studio.
    Retirement & Stock Options Benefits
    401(K)
    401(K) Matching
    Zen Planner's 401(k) retirement plan matches 50% of an employees contributions up to 7% of their annual base salary.
    Company Equity
    Company equity is available for some Senior Leadership positions.
    Performance Bonus
    Child Care & Parental Leave Benefits
    Generous Parental Leave
    Up to 8 weeks of recovery leave at 100% of base pay to birth mothers. Up to 2 weeks of bonding time at 100% pay to new parents (including birth mothers) - adoption/surrogacy included.
    Remote Work Program
    Family Medical Leave
    Company sponsored family events
    Vacation & Time Off Benefits
    Unlimited Vacation Policy
    Generous PTO
    Zen Planner offers flexible PTO with no accrual necessary.
    Paid Volunteer Time
    Sabbatical
    Zen Planner offers full-time team members a 4-week paid sabbatical leave for every 5 years of service from the date of full-time hire.
    Paid Holidays
    Perks & Discounts
    Beer on Tap
    Casual Dress
    Company Outings
    Free Daily Meals
    Zen Planner employees share in a free team lunch on Friday.
    Game Room
    Our game room includes Ping Pong, Foosball, Video Games, Darts.
    Stocked Kitchen
    Zen Planner has a stocked kitchen with healthy snacks, fruit, and organic coffee.
    Some Meals Provided
    Free weekly Friday lunches allow us to eat and hang out together. We also pass around the Kettlebell Award, a weekly peer-nominated recognition for doing great work.
    Happy Hours
    Parking
    Pet Friendly
    Recreational Clubs
    Fitness Subsidies
    In an effort to promote team-member health and wellness, Zen Planner provides a monthly fitness reimbursement of up to $100 to all team members. All fitness facilities are eligible.
    Professional Development Benefits
    Cross functional training encouraged
    Promote from within
    Time allotted for learning
    Zen Planner sets aside time for growth and learning, connecting our team members to the tools to drive their career, both in technical function and leadership development.
    Online course subscriptions available

    Additional Perks + Benefits

    Some of our favorite perks we enjoy include a dog-friendly office stocked with tons of free healthy snacks and organic coffee, a $100 monthly fitness reimbursement, free weekly lunches on Fridays, impact days where we volunteer for special projects in the community twice annually, and a paid 4-week paid sabbatical leave after 5 years of service, plus more!

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