PPC Specialist - Agency
Company Overview
We are a technology and digital advertising company focused on making quality digital marketing accessible to every business. We achieve this goal by partnering with local marketers, media companies, agencies, and channel sales organizations, helping them leverage our proprietary advertising software platform, Ui.Marketing.
Since 2013, we have grown from a few founders to a team of 125+ talented, hard-working individuals leading the industry in supporting local marketers. This team is responsible for the creation of Ui.Marketing — technology that gives users have the ability to track the entire sales funnel all within a single platform. Additionally, team members execute sophisticated digital advertising campaigns in Programmatic, Native, Video, Mobile, Search Engine Marketing, Email, and Search Engine Optimization.
As a company, our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We know that if our team is motivated, all the company’s business objectives can be achieved. Our goal of team first since our founding in 2013 has led to being recognized in a few ways we are proud of:
- Inc. Magazine “Best Workplace” 2017, 2018
- Denver Business Journal “Best Workplace" 2018
- Built In Colorado’s Best Workplaces 2018, 2019, 2020
Those who join our team join the ranks of an engaged, lively, industry-leading team.
Job Overview:
AdCellerant is searching for an experienced Google Ads PPC search specialist. The search team is responsible for managing Small to Medium Business (SMB) advertisers through PPC and mobile search. The ideal candidate for this position must have 1-2 years of prior paid search experience specifically in Google Ads, be data-driven, and have proven success building and managing numerous paid search accounts. As part of our Search Engine Marketing Team, you will create and manage new campaigns in Google Ads, conduct bid management and optimization, prepare reports, keyword, and ad copy in support of advertiser goals. Confidence, accountability, and an action-oriented attitude and habits are keys to success.
Responsibilities:
- Develop keyword lists and ad copy for search campaigns
- Create and manage new paid search campaigns in Google Ads and/or Bing Ads
- QA campaigns before launching
- Make campaign and keyword optimization changes under the direction of Search Marketing Manager
- Create campaign reports
- Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
- Keyword Research
- Competitive Analysis
- Recommending changes in methods to increase traffic to websites or achieve advertisers goals
- Other duties as needed
Benefits:
AdCellerant offers full-time employees:
- Paid vacation
- Paid sick days
- Health/dental/vision benefits
- 401k retirement plan
- Paid maternity/paternity leave
- Work from home flexibility
- Fun downtown Denver location with a great work atmosphere
Compensation:
Compensation for this role is a combination of salary and bonuses, targeting a total annual compensation range of $50,000 - $77,000+. The salary is $50,000 annually. The bonus structure will be tied to campaign volume and successful execution and management.
Location Requirements:
Ability to report to Denver, CO office on occasion preferred. Work from home available.
#BI-Remote
Other Requirements:
Currently legally authorized to work in the United States on a full-time basis.
Equal Opportunity:
AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.
Qualifications
- Successful candidates will possess a Bachelor’s degree in Marketing, Communications, Business or related field.
- 2-3 years building and managing paid search accounts on Google and Bing
- Google Ads Certified
- Knowledge of HTML and CSS
- Familiarity with Google Analytics or other third-party analytics and optimization tools.
- Strong Excel skills
- Must possess knowledge of HTML.
- Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail.
- Must have the ability to multi-task and work within deadlines.
- Candidates must have the ability to interact with all levels of the organization
- Prior experience with PPC management platforms
- Agency experience or experience working with multiple direct response advertiser