Performance Marketing Manager at PopSockets LLC

| Greater Boulder Area
Sorry, this job was removed at 11:43 a.m. (MST) on Thursday, July 9, 2020
Find out who's hiring in Colorado.
See all Marketing jobs in Colorado
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.


Performance Marketing Manager

Our Company:

PopSockets LLC, based in Boulder, Colorado, designs, manufactures and sells innovative lifestyle products. Our flagship product, the PopSockets grip—a collapsible grip and stand that provides secure one-handed holding for any mobile device—was invented by philosophy professor David Barnett, with the first grip sold on PopSockets.com in 2014 and the 100 millionth sold in 2018. PopSockets products embody the company's mission to create empowering, personal, and fun products.

PopSockets was named one of the Best Places to Work in Colorado in 2018 and also listed as Inc. 5000's second fastest growing company in the US, with a 71,424% percent of sales increase over the last three years.

For more information on what it’s like to work at PopSockets, click here. Read more about our recent rebrand and updated packaging here.

 

The Role:

The Performance Marketing Manager is responsible for defining paid media strategies to support the PopSockets business and brand, in partnership with the brand marketing, ecommerce, and creative teams. With the global team, you support with best practices, global connectivity, and agency support as needed. The role will require both strategic thinking and hands-on execution skills to be successful.

The Performance Marketing Manager is a highly motivated & creative individual with experience and a passion for connecting with current and future customers. That passion comes through as they engage with customers on a daily basis, with the ultimate goal of turning fans into customers & customers into advocates.

  • Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
  • Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
  • Create a regular publishing schedule and promote content through social advertising.
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
  • Work closely with digital marketing team and brand marketing teams to align all digital marketing channels 
  • Manage or oversee all social advertising campaigns.
  • Manage social community management team through the lens of being customer obsessed.
  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms. 
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance..
  • Monitor and evaluate search results and search performance across all major search channels.
  • Communication to team and management on project development, timelines, and results.

 

Requirements:

 

  • Bachelor’s degree in marketing, communications, or related field
  • Minimum 5 years of professional digital marketing experience and 1+ year of leadership and management
  • Proven strong campaign management, including the ability to plan end-to-end campaigns and execute digitally
  • Ability to translate analytics into actionable insights for iterating marketing and campaign strategy
  • High degree of initiative, resourcefulness, personal responsibility and ownership
  • Excellent communication, presentation, writing and organizational skills

 

PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • SqlLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Power BIAnalytics
    • NAVAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • InDesignDesign
    • FigmaDesign
    • PremiereDesign
    • After EffectsDesign
    • Cinema 4DDesign
    • ProToolDesign
    • BasecampManagement
    • SmartsheetManagement
    • TrelloManagement
    • HubSpotCRM
    • KlayvioEmail

Location

We're just outside Downtown Boulder (no traffic!) in a gorgeous, newly built and designed office with terrific mountain views!

An Insider's view of PopSockets LLC

How does your team reward individual success?

We have an internal bonus system that allows everyone to reward each other with points that you can then convert for real world rewards including everything from gift cards to your favorite stores, Amazon, discounted travel and more.

Katie

Sr. HR Manager

How do you collaborate with other teams in the company?

Our office is designed to foster collaboration. There are comfortable meeting areas around every corner, and an open office plan. Even a walk to grab some coffee often results in multiple, impromptu meetings. All of our conference rooms are equipped with huge screens that allow us to stay close with everyone offsite as well.

Andrea

Lead Recruiter

How does the company support your career growth?

Because we're growing so quickly, you don't have to wait for a role to open above you to advance. We welcome new ideas and perspectives, and people are able to grow, develop and advance at their own rate. Want to expand your role? Tell us how!

Julia

Recruiter

How do you empower your team to be more creative?

We work very hard on recruiting in order to bring in passionate people with good ideas, and then let them run. You won't run into the excuse of "this is the way we've always done things". We want change, and growth and innovation, and trust in our people and their skills to get us there.

Jen

Associate Design Director

What are PopSockets LLC Perks + Benefits

PopSockets LLC Benefits Overview

Employees are valued at PopSockets. We provide a number of perks and benefits to show we care and are always looking for ways to do more for our employees. We provide a dog-friendly office, stocked with snacks and high end coffee and tea options. We have a fully stocked bar with a view of the mountains. We offer competitive benefits and 4 weeks of starting vacation time, in addition to time off each year for volunteer opportunities.

Culture
Volunteer in local community
PopSockets Employees are offered two paid volunteer days. Our Manager of DoGoods works directly with local nonprofits we can support as a company. Volunteer opportunities are coordinated quarterly.
Partners with Nonprofits
PopSockets partners with more than 100 nonprofits—large and small—through Poptivism, our unique give back program. Over the past three years, we have contributed more than $3 million to charity!
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
PopSockets has a flexible spending account
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
We offer Cardio and Yoga classes three days per week!
Retirement & Stock Options Benefits
401(K) Matching
We contribute 3% of of an employee's annual gross pay to their 401K
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
We provide an option to create a dependent care account
Generous Parental Leave
We provide 12 weeks paid paternal leave for employees who have been here 6 months.
Flexible Work Schedule
PopSockets provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Company sponsored family events
PopSockets sponsors family oriented events throughout the year.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Foosball.
Stocked Kitchen
We love our snacks at PopSockets. We also offer plenty of tea, coffee and beer on Tap. We also have our own Bevi machine!
Some Meals Provided
Bagles and Donuts every Wednesday and Breakfast burritos the last Friday of the month!
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Softball, Soccer and more!
Fitness Subsidies
We offer thrive pass, $50 per month toward the wellness activity of your choice.
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within
Customized development tracks
More Jobs at PopSockets LLC4 open jobs
All Jobs
Finance
Dev + Engineer
Operations
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView PopSockets LLC's full profileSee more PopSockets LLC jobs