Gusto
Gusto simplifies HR, payroll & benefits for modern businesses.
Denver, CO
Hybrid

Performance Marketing Manager

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About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.

 

As the Performance Marketing Manager you will be the go-to expert on CPM purchased digital media, focusing on paid social (LinkedIn, Facebook, Twitter, Quora..etc), display, retargeting, and online video. You’ll work closely with our digital acquisition, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns, delivering both awareness and direct response goals. You’ll scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with digital media, and want to bring that to dramatically scale a disruptive company, we would love to hear from you!

 

Here’s what you’ll do day-to-day:

  • Bring your successful experience growing businesses through advertising and innovative thinking together to create break-out successes
  • Devise, deploy, and optimize paid social, display, online video, and other media programs to drive customer acquisition
  • Drive reporting on effectiveness of campaigns, creatives, and the acquisition portfolio 
  • Traffic creatives, manage audiences, and build campaign dashboards to ensure programs are running smoothly
  • Develop forecasts and budgets for digital marketing, driving and executing spend optimization decisions rapidly
  • Partner closely with internal teams, including brand design, data analytics, and growth engineering

Here’s what we're looking for:

  • 4+ years experience with digital marketing, including hands on experience buying and optimizing, ideally with a focus on paid social, display, and video
  • Experience in optimizing direct response marketing programs, while driving efficiency and meeting ROI targets
  • Strong working knowledge of Excel, including advanced functions.
  • Strong working knowledge of paid social management tools (e.g. Facebook Manager) and programmatic management tools (e.g. DV 360, Campaign Manager)
  • Experience with small business marketing, subscription products, SaaS, or financial services.
  • Strong knowledge of the media industry and landscape
  • BA/BS degree from a top tier university
  • An experienced marketer of disruptive technologies
  • Versatile and comfortable juggling multiple projects with several moving parts at once
  • Passionate about Gusto’s mission and the impact we can have on the world

Extra Credit:

  • Fluency with modern business intelligence tools (Domo, Tableau..etc)
  • Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar)
  • Experience with tag management (Google Tag Manager, Tealium)


Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

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What are Gusto Perks + Benefits

Gusto Benefits Overview

Taking care of our people is just as important as taking care of our customers. We offer competitive total compensation packages with an emphasis on equity, along with many other great benefits, some of which are included below!

Medical, dental, and vision:
Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources.

Time off:
Gusties are encouraged to take the time off they need to continue doing great work.

Inclusive healthcare:
Fertility benefits, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more.

Free meals and refreshments:
If you work at one of our offices, enjoy food, drinks, and snacks— on us. Conversation and community is an added bonus!

Sabbaticals:
Celebrate 5 or 10 years at Gusto and take a month off to recharge.

Stipends:
Take advantage of monthly internet, phone, and wellness stipends. Enjoy commuter or remote work stipends, along with and cash for your Gusto anniversaries!

Culture
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Remote work program
Gusto hires in various locations across the United States, including some specific remote locations. Gusto offices operate on a hybrid model, including some work from home days each week.
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Gusto provides a benefit designed to support your unique parenthood journey. The benefit is not health insurance, but rather provides resources to make family forming more accessible to everyone.
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Free daily meals
If you work at one of our offices, enjoy food, drinks, and snacks— on us.
Free snacks and drinks
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Lunch and learns
Promote from within

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