Partner Marketing Specialist

| Greater Denver Area
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The Opportunity

Marketo is looking for a talented and innovative Partner Marketing Specialist who will help drive the partner marketing strategy. The Partner Marketing Specialist is responsible for delivering highly effective marketing programs and demand generation campaigns in conjunction with a range of service and strategic partners.

You will execute, manage, and track the success of joint marketing campaigns including, but not limited to, joint field marketing events, webinars and email campaigns. This position must interface effectively with our partner ecosystem as well as Marketo's marketing, sales and business development teams.


Responsibilities:

  • Execute on the partner co-marketing strategy and program
  • Work with strategic partners to generate new sales leads and grow the pipeline
  • Launch co-marketing programs with partners
  • Manage and host partner events – both live and online
  • Report on campaign results, ensuring ROI is measured for all campaigns
  • Represent the company and product at internal and external events in a professional manner
  • Manage content creation (blogs, e-mail campaigns, social media co-branding) from initial development through to end use and distribution
  • Manage and facilitate partner webinarsDecision maker for event venues and vendors; Manage follow through and follow up for event ROI and data analysis

Required Skills/ Experience:

  • BS/BA and related work experience or equivalent experience required
  • 1-2 years experience in partner marketing or closely related areas
  • Experience working on world-class B2B software products
  • An understanding of product positioning, promotion, and return on marketing investment
  • Strong written and visual communicator
  • Strong project management skills
  • Excellent cross-functional team player that can excel at both strategy and execution
  • Highly driven self-starter that thrives in a dynamic environment
  • Operational knowledgeable Marketo is a plus
  • Travel up to 30%

Marketo is an equal opportunity employer.

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Location

Our new office is in the Denver City Center near plenty of shops and restaurants. We also have amazing views of the Rocky Mountains from our windows.

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