Gusto
Gusto simplifies HR, payroll & benefits for modern businesses.
Denver, CO
Hybrid

Partner Marketing Lead

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About Gusto

Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto’s mission is to create a world where work empowers a better life. By making complicated, impersonal business tasks simple and personal, Gusto is reimagining HR, payroll, and benefits for over 60,000 companies nationwide. Gusto has offices in San Francisco and Denver and the company’s investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, as well as the founders of Instagram, Stripe, Nest, PayPal, Yelp, Dropbox, and Eventbrite, among others.

The Role:

We’re looking for an experienced, growth-focused marketer to lead our partner marketing efforts. As someone passionate about collaborating with partners to define and deliver high-impact, integrated campaigns, you’ll work with marketing and BD leadership to define, execute, and optimize our partner marketing strategy. You’ll be the face of the Gusto marketing team externally to our partners. This is a unique opportunity to build a partner marketing program from the ground up to accelerate an already fast-growing channel. 

You be responsible for the marketing programs that drive leads and amplify our brand story with and through ecosystem partners.

You’ll combine strong qualitative and quantitative thinking to define how we launch, scale, and optimize new partnerships that drive customer acquisition. Partnering with subject matter experts on a wide variety of teams across the company and externally, you’ll advocate for and prioritize the work that insures and accelerates the mutual growth of Gusto and our technology partners.

Here’s what you’ll do day-to-day:

  • Set the strategy and direction to build a scalable marketing program that supports customer growth with and through Gusto ecosystem partners.
  • Build and execute campaigns in support of your strategy.
  • Interface with marketers across the Gusto partner ecosystem to develop joint value propositions, marketing roadmaps, and integrated campaigns that inspire customers and drives action
  • Collaborate with BD leadership and team to accelerate deals, set priorities, and drive results
  • Enable partner sales teams with the training and collateral they need to champion Gusto to their small business customers
  • Drive the numbers: establish, set, and push metrics, constantly analyze program performance to find areas of optimization
  • Build partner marketing and sales enablement materials for product launches
  • Report out on campaign performance during partner QBRs 
  • Work with our marketing design and performance teams to build a web presence for our ecosystem partner programs 
  • Manage our partner ecosystem, and the marketing efforts of our partners within it
  • Create and execute go-to-market campaigns to drive growth in collaboration with the brand studio, acquisition, and growth teams 
  • Work with our product marketing, content, social, PR, and lifecycle teams to bring our ecosystem story to life

Here’s what we’re looking for:

  • An experienced marketer of disruptive products in a rapidly growing startup environment
  • 7 years of work experience, 4+ in partner marketing
  • Experience designing and building joint marketing plans with strategic partners, proven ability to drive growth
  • Bias towards rapid testing and optimization, with tight measurement and reporting
  • Experience managing marketing efforts for a scaled and thriving app ecosystem
  • A wildly curious and quantitative person who uses data to solve problems. Strong data chops (SQL is awesome, expert use of Excel/Tableau a given)
  • A product mindset and track record earning the respect of product teams
  • An influencer that can work well with various groups and levels of the organization
  • Excellent written and oral communication skills, including editing and coaching the work of others
  • BA/BS degree (master’s degree is a plus) 


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What are Gusto Perks + Benefits

Gusto Benefits Overview

Taking care of our people is just as important as taking care of our customers. We offer competitive total compensation packages with an emphasis on equity, along with many other great benefits, some of which are included below!

Medical, dental, and vision:
Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources.

Time off:
Gusties are encouraged to take the time off they need to continue doing great work.

Inclusive healthcare:
Fertility benefits, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more.

Free meals and refreshments:
If you work at one of our offices, enjoy food, drinks, and snacks— on us. Conversation and community is an added bonus!

Sabbaticals:
Celebrate 5 or 10 years at Gusto and take a month off to recharge.

Stipends:
Take advantage of monthly internet, phone, and wellness stipends. Enjoy commuter or remote work stipends, along with and cash for your Gusto anniversaries!

Culture
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Remote work program
Gusto hires in various locations across the United States, including some specific remote locations. Gusto offices operate on a hybrid model, including some work from home days each week.
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Gusto provides a benefit designed to support your unique parenthood journey. The benefit is not health insurance, but rather provides resources to make family forming more accessible to everyone.
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Free daily meals
If you work at one of our offices, enjoy food, drinks, and snacks— on us.
Free snacks and drinks
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Lunch and learns
Promote from within

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