Partner Marketing Director at Guild Education

| Greater Denver Area
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Guild is hiring for a Partner Marketing Director. In this role you’ll play a central role in Guild’s mission by developing strong connections with corporate communication and marketing leaders, across current and future Fortune 1000 client organizations, to build awareness and adoption of their education benefits program. You’ll develop an intimate understanding of the marketing and communications workflows for each client and develop marketing strategies to drive conversion of their program.

In particular, we are looking for someone who will lead a small partner marketing team, discover and pitch client branded programs and channels, create frameworks for launching clients and multi-channel marketing efforts, and develop effective campaign strategies that drive student growth. You will work with your direct reports and internal marketing colleagues to build valuable marketing assets for our clients, and develop relationships with employer partners’ internal teams. You will own metrics for your clients, with a focus on the acquisition components of the student growth funnel. You’ll join a team of learners dedicated to our mission who come from diverse backgrounds, ranging from consulting to teaching to consumer products and more.

As a Partner Marketing Director you will:

  • Deliver increased student enrollment, engagement, and retention to our employer partners and work with some of the largest, most influential organizations in the country
  • Create effective multi-channel marketing strategies to drive growth (e.g social, direct mail, email, events, web, onsite advertising)
  • Become an expert on our employers’ marketing channels to their employees so that you can lead marketing goals, plans, and campaigns
  • Understand the employer’s brand voice and employee populations to tailor campaigns and messaging to personalize the experience for eligible employee populations 
  • Maintain strong relationships with employers’ corporate communications and marketing senior leaders, leading client-facing calls and meetings.
  • Manage a small team who will execute marketing plans for employer partner’s corporate communications channels 
  • Collaborate with Employer Account Owners and partner cross-functionally with Guild’s Marketing, Product and Analytics Team to evolve the partner’s marketing strategy, content, and channels
  • Develop executive-level marketing dashboards to communicate the value and impact of marketing programs. Data and benchmarks will inform your strategies. 
  • Manage the process of measuring and tracking the success of campaigns and initiatives and provide feedback and improvements to inform future strategy. 
  • Help scale the department for future growth by creating templates, processes, best practices, and a marketing knowledge center.
  • Receive feedback through our learning-focused, twice annual Structured Growth Conversations

You are a strong fit for this role if you have:

  • Amazing marketing skills - you’re wildly creative and have worked to create multi-channel, innovative campaigns with proven results. You have hands-on experience executing multi-channel campaigns via email, direct mail, social, events, and web. 
  • 7+ years marketing strategy experience and experience within a B2C company. B2B2C experience ideal.
  • Experience working with external partners to co-develop and execute marketing campaigns, agency experience a plus
  • Great people management skills and a desire to coach/mentor junior colleagues
  • Excellent communication, writing, presentation, and interpersonal skills; C-Suite presentation skills desired
  • Strong customer service skills; ability to build productive and trusting relationships with clients
  • The ability to collaborate effectively with cross-functional team members within the company
  • High attention to detail and the ability to keep track of both the high-level progress and the small details of a marketing plan. You are comfortable with marketing analytics and dashboards and use them to drive decisions.
  • A drive to work hard and bring your own perspective and experience to your work and the broader team while working in a fast-paced and ever-changing startup
  • Willingness and ability to travel when required 
  • Something else? Wonderful, we’re curious to learn more about you!

About Guild:

Guild is increasing economic mobility for working adults by partnering with the largest employers in the country to offer education as a benefit to their employees via our marketplace of nonprofit universities and education institutions. Guild’s proprietary technology platform facilitates the administration of this innovative benefit and our team of coaches helps each employee navigate the path back to school, providing individualized support from day one through program completion. 

We also just became the latest female-led company to hit a $1billion valuation and the only B-corp with those qualifications. Our Series D round was led by Ken Chenault, General Catalyst Partners chairman and former CEO of AMEX, and joined by Emerson Collective, LeadEdge Capital, and Iconiq. 

Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Location

370 17th St., Suite 3600, Denver, CO 80202

An Insider's view of Guild Education

What’s the vibe like in the office?

We're fast-paced and got a little bit of a startup vibe, so there's always plenty to learn from and grow!People are collaborative and ready to bring their knowledge, experience, and ideas to the table to make sure we're doing right by each other and our students.As hard-working as everyone is, you can also be rest assured we also love to celebrate!

Kendry

Bilingual Student Success Advisor

How do you collaborate with other teams in the company?

We're incredibly cross functional and believe heavily in developing and cultivating strong relationships not only with our external partners, but internally across and within departments as well. One of my favorite traditions is that each new hire at Guild is given a coffee card when they start to encourage them to grab coffee with others and get t

Annie

Partner Marketing, Employer Success

How has your career grown since starting at the company?

Since my humble beginning as a Guild Intern, I have had opportunities afforded to me that stretch me in ways that align with my values and push me to be a little uncomfortable while still having welcome support. I’m now in a position where I get to learn first-hand from experts that I don’t believe I was qualified for before working at Guild.

Paco

Senior Associate of University Operations

What kinds of technical challenges do you and your team face?

My team works on ensuring that new users can find what they need and engage with our platform easily. Many of the technical challenges we face involve scaling the early-stage version of Guild’s app into something more flexible for our next growth phase. We deal with the difficult (but fascinating!) tradeoffs of these decisions every day.

April

Software Engineer

What are Guild Education Perks + Benefits

Guild Education Benefits Overview

At Guild, we’re expanding opportunity for America’s workforce, and we’re committed to doing the same for our own employees by supporting them professionally and personally. Guild offers benefits and perks to support all employees and their families. From $0 medical premiums to a flexible parental leave policy to tuition assistance to company equity for all employees, we have something for everyone at Guild.

Culture
Volunteer in local community
Guild has a yearly "Guild Gives Back" day, where we provide organized volunteer opportunities to all our employees as well as a "12 Days of Giving" around the holidays!
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Guild has a highly diverse management team, with nearly 75% of employees reporting to female leadership.
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
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