Location3 Media is a digital marketing agency that partners with both franchise and multi-location brands to execute enterprise-level strategy with local market activation.  We are creative thinkers, data geeks, and digital enthusiasts.  We problem solve, try new things, and learn every day.  Our culture is special, and we foster a supportive career laboratory for our team. 

Location3 is looking for passionate people who want to work with a performance-driven company. As a Preferred Facebook Marketing Partner and Google Premier Partner, we emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment.  We believe collaboration is key to driving outcomes, and our open office environment contributes to that goal.  

We also believe that bonding is equally important, and our company golf day, ski day, and monthly town hall happy hours work to create synergy among colleagues and teams.  On top of working and playing hard together, we also offer a competitive benefits package, complete with medical, dental, vision, 401K and a deeply discounted gym membership. Did we mention that we love to have fun and provide the much- needed flexibility necessary to enjoy the Colorado lifestyle?

Position Summary

Location3 is searching for a Paid Social Advertising Specialist to join our Paid Media team in Denver, Colorado.

The ideal candidate will have advanced knowledge of how to set up and continually optimize paid social media campaigns using key performance indicators with a minimum of 2 years’ experience in paid social advertising. The Paid Social Advertising Specialist will possess an understanding of how paid social platforms and campaigns align with client objectives across branding and direct response initiatives.

Essential Functions

Campaign Management

• Set up, manage, and optimize paid social media buys using key performance indicators to drive business results and performance

• Follows platform best practices across paid social campaigns to maintain agency’s Preferred Facebook Marketing Partner for Agencies status

• Oversee flawless execution with direct campaign management using self-serve paid social platforms

• Work with social platform representatives for troubleshooting or optimization recommendations

• Manage client approvals, campaign budgets, pacing, and placement optimizations

• Multitask and work autonomously on assigned client projects to meet all deadlines 

• Use media buying system to update campaign budget changes and oversee vendor billing reconciliation

Reporting & Communication

• Develop and communicate campaign performance against client business objectives and KPIs, both written and verbally

• Critically analyze and process campaign data to develop key insights, recommend optimizations, and address implications based on performance

• Present client facing communications as well as educational overviews to digital and non-digital stakeholders using a storytelling reporting format

Requirements:

• 2+ years of experience in paid social media campaign buying, preferably within an integrated, digital communications environment at an agency or brand

• Knowledge in audience creation and segmentation, targeting tactics, campaign management, and campaign optimization across all paid social platforms

• Deep understanding of paid social media advertising platforms, including Facebook Ads Manager and LinkedIn Ads, preferably also with knowledge in Pinterest, Twitter, and Snapchat Ads

• Experience with paid social creative development and best practices a plus

• Solid interpersonal and teamwork abilities – collaboration is a critical requirement

• Ability to work on multiple tasks with strong organizational skills

• Exceptional attention to detail

• Ability to uncover and resolve issues, escalating to Director when appropriate

• Excellent verbal & written communication skills

• Ability to work under pressure and meet deadlines