Paid Search Strategist

| Greater Denver Area
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Blue Moon Digital Inc. is a digital marketing agency with a team of experts who are prepared to help customers optimize their company websites and digital marketing programs.

Blue Moon Digital, Inc. is seeking a Paid Search Strategist to be part of our agency.  The PPC strategist will be responsible for creating, maintaining and analyzing campaign performance data, and defining, executing, and monitoring effective online paid search marketing strategies, as well as assisting in the development of ongoing departmental strategies and processes.

Responsibilities:

  • Develops strategies for paid search, shopping and product feed optimization
  • Creates and refines internal and client-facing performance reports
  • Performs in-depth analyses of marketing campaigns
  • Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
  • Presents paid search, shopping and product feed optimization recommendations to managers, clients and prospects
  • Writes copy for paid search ads and keeps it up to date and in sync with clients' on-site offerings
  • Actively manages keyword bids to meet client ROAS objectives
  • Manages landing page optimization and tracking URLs
  • Develops target keyword lists
  • Monitors search advertising for accuracy
  • Performs competitive search analysis
  • Research and present current industry trends and developments

Requirements

  • Bachelor's degree 
  • 2+ years’ experience in a client-facing position (e.g., account management, client management, and client support or business development)
  • Must have experience (2+ years) with Google AdWords, AdCenter, and Gemini; retargeting and display advertising a plus
  • Google AdWords and Google Analytics certifications a plus
  • Excellent Excel skills
  • Quantitative analytical skills and aptitude a must
  • Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
  • Familiarity with conversion tracking methodologies
  • Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
  • Familiarity with 3rd party bid management/campaign management tools a plus (DoubleClick Search, Marin Software, Kenshoo, etc.)
  • Some familiarity with the basics of web design helpful
  • Excellent interpersonal skills, including strong written and verbal communication skills
  • Ability to handle multiple assignments with effective resolution of conflicting priorities
  • Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment
  • High comfort level using the internet as a research and/or shopping tool  
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • MavenlinkManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

We love being in the heart of Downtown Denver! One block off of historic Larimer Square, we have easy access to public transportation and restaurants.

An Insider's view of Blue Moon Digital, Inc.

What are some social events your company does?

As a recent Colorado transplant, one thing I love about Blue Moon is that our culture is very social. Whether it's a team happy hour, holiday bake-off, networking event, or a random afternoon walk, there are always opportunities to get to know the people you work with. When my coworkers are also my friends, it makes me enjoy my work that much more.

Sara

Paid Social Strategist

How do you collaborate with other teams in the company?

It is BMDi's objective to look at our clients' accounts from a holistic perspective. I work closely with each marketing channel to meet client goals and learn about the available platforms and tools to improve our clients' digital strategy. I also work with our Tech/Data team to collaborate on useful data visualizations for our clients.

Mihana

Account Manager

How has your career grown since starting at the company?

My career at Blue Moon Digital started over 7 years ago fresh out of college as a coordinator, and have since moved all the way up to a manager. I’ve had mentors teach me everything there is to know about Paid Search and digital marketing. They’ve fostered my growth and allowed me to succeed on my own, and it's been a great journey!

Matt

Paid Search Manager

How do your team's ideas influence the company's direction?

Being in the digital industry, it is imperative that we create an environment of innovation. The best ideas come from our staff. We are always listening to new ideas, evaluating new technologies, looking for better ways. Our culture encourages the staff to have a growth mindset and learn new things to further themselves and further our company.

Cindy

CEO

What are Blue Moon Digital, Inc. Perks + Benefits

Blue Moon Digital, Inc. Benefits Overview

Matching 401(k)
Unlimited PTO
Health, dental, and vision insurance
Life insurance
Transportation stipend
Health & Wellness fund
Scholarship funds

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Pet Friendly
BMDi likes to bring their furry 4-legged friends to the office on an occasional Friday!
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Customized development tracks
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