The Position

The Paid Search Manager will develop & implement PPC strategies and campaigns for dental clients. Aside from being organized and detail oriented, the Paid Search Manager must show strong leadership skills, handle conflict well, and enjoy teaching other teammates the ins and outs of best practices for PPC. In addition, the Paid Search Manager must be willing to, and able to, help train cross-departmental employees, offer suggestions for both our software as well as client campaigns, and advise PPC policy and procedures. The right candidate also has SEO experience to ensure properly optimized websites are a component of the campaign.

The right candidate would be joining a team of intelligent, hard working professionals. The group operates as a team, so you must be willing and able to lend a hand when needed, offer ideas to improve the functionality and processes, and take feedback and suggestions from other members.

This is a full time, salaried position. The Paid Search Manager would report to the Director of Marketing Services.

Experience Requirements

• 4+ years of marketing or agency experience with at least 2 in PPC (Google Ads and Bing Ads)

• College degree or equivalent work experience

• Qualified candidates will be self-motivated and have a positive attitude. You must have the ability to thrive in a fast-paced, constantly evolving environment

• Experience with dental or medical fields a major plus

• Experience working in 3rd party Bid Management Software a plus

• Management or supervisory experience a plus

Responsibilities

• Planning strategic campaigns for clients

• Earning and maintaining required certifications (ie Google Analytics, AdWords, search)

• Diagnosing and redirecting problem or underperforming campaigns

• Supervising junior employees on shared campaigns

• Goal setting and goal tracking

• Researching and sharing trends and changes in the industry

• Tracking and logging bugs in software as needed

• Making recommended software changes and automations to improve department flow

• Leading departmental or organizational trainings as necessary

• Assisting Director of Marketing Services in new policy and procedure rollouts and changes

• Researching and giving quotes for new campaigns

Skills include:

• Strong knowledge of Google Applications (Gmail, Drive, Analytics, Webmaster tools, etc)

• Strong analytical skills

• Ability to meet deadlines

• Familiarity with Facebook, Twitter and other Social Media outlets

• Willingness to learn new skills and implement them quickly

• Excellent communication skills, both written and oral, as well as ability to resolve conflict calmly and professionally

• Experience working with Content Management Systems (CMS)