Paid Media Strategist at Location3

| Greater Denver Area | Remote
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*This is a remote position, but we are currently only able to hire within the U.S.

Location3 is searching for a Paid Media Strategist to join our Paid Media team. The Paid Media Strategist is responsible for developing media recommendations including tactics such as display, video, connected TV, native, and digital audio. The Paid Media Strategist can run small to medium sized projects with limited supervision and will possess an understanding of how paid media tactics align with client objectives across branding and direct response initiatives.

Essential Functions

  • Collaborate with team members to create and implement paid media plans based on client marketing objectives
  • Develop and present media strategies and tactical recommendations to client partners using media research and knowledge of latest media trends and opportunities
  • Determine paid media budget allocations, partner selections, targeting tactics, and campaign details, providing rationale to support recommendations
  • Educate and train paid media buyers on display, video, CTV, native, and digital audio campaign execution, best practices, and trends
  • Create and maintain media plan flowcharts, media authorizations, and budgets
  • Participate in media activations, including vendor negotiations, campaign setup and ongoing performance monitoring
  • Uncover and evaluate digital vendors and campaign proposals
  • Establish a collaborative working relationship with digital media buyers to ensure a seamless hand-off and on-going communication of plan performance
  • Provide client deliverables including campaign reporting by developing key insights and addressing implications based on data, presented to clients using a storytelling reporting format
  • Recommend testing opportunities for clients and develop POVs as needed
  • Troubleshoot performance, spending, and tracking issues alongside media buyers and analytics team
  • Assist on new business opportunities
  • Provide department thought leadership by sharing industry news and providing education to paid media team across all paid media tactics

Requirements:

  • 4+ years of experience in digital media planning and buying across the following media types at a minimum: display, connected TV, digital video, digital audio, and native
  • Familiarity with paid search, paid social, and programmatic media planning and buying a plus
  • 2+ years’ experience presenting paid media recommendations to clients and developing client relationships
  • In-depth knowledge of Google Ads platform for YouTube, Display, and Discovery campaigns with ability to train others on usage and best practices
  • Ability to ideate and troubleshoot campaign performance issues with team as the subject matter expert
  • Possess a solid understanding of audience creation, segmentation, and targeting tactics across all digital media tactics
  • Ability to recommend and negotiate with vendors based on client needs as well as manage vendor relationships
  • Must have 2+ years’ experience with Campaign Manager or similar third-party ad serving platform, including setup, monitoring brand safety and viewability verification, and cross-channel attribution analysis
  • Solid interpersonal and teamwork abilities – collaboration is a critical requirement
  • Excellent attention to detail with the ability to uncover and resolve campaign issues
  • Ability to simultaneously work on deliverables to meet deadlines


About US

Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60+ full-time employees who service global, national and local brands. More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.

Why Us?

Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Zoom. We have dedicated annual company events like golf day, ski day, and monthly events like town halls, team happy hours, team trivia and team cooking demonstrations that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, summer and fall Fridays, remote work equipment, and more.


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    Technology we use

    • Engineering
      • .NETLanguages
      • C#Languages
      • JavascriptLanguages
      • PythonLanguages
      • SqlLanguages
      • jQueryLibraries
      • AngularJSFrameworks
      • ASP.NETFrameworks
      • Data BricksFrameworks
      • Microsoft SQL ServerDatabases
      • MongoDBDatabases
      • RedisDatabases

    Location

    We are located in the heart of Denver on the 16th Street Mall with various restaurants, bars, light rail stations and bus stops nearby.

    An Insider's view of Location3

    What’s the vibe like in the office?

    The key ingredient that makes L3 such a special place is the people that fill the office- employees that sincerely care about their colleagues' personal and professional growth. These strong interpersonal relationships establish trust within our team, inspiring each individual to not only work harder but continue to support the people around them.

    Sam

    Associate Account Manager

    What does your typical day look like?

    My day typically includes the implementation of outreach efforts to encourage sign-ups for LOCALACT, L3’s digital marketing dashboard. I get to work with team members across all agency departments, so there is never a dull moment! With our open work environment, it’s easy to escape the workflow and unwind with casual conversation.

    Hilton

    Sr. Manager of Franchise Growth

    How has your career grown since starting at the company?

    Since my time at L3, I have noticed amazing self growth that fuels me with confidence and the eagerness to learn more. I began as an Acct. Manager for paid search and am now helping to manage the local team. This has been such an incredible opportunity. I am grateful to wake up and come to work with opportunities to continually learn more.

    Andrea

    Account Manager, Strategy & Execution

    What unique initiatives do you have that encourage innovation?

    Fostering innovation is one of Location3's core values. We cultivate an innovative culture by making education a priority. We promote the freedom to ask questions, to try new ideas, to fail and learn, and we make time for critical thinking. We celebrate innovations during our team and company meetings and reward innovators through career growth.

    Alex

    CEO

    How does the company support your career growth?

    Our agency continuously looks internally for employee expansion, promotion, and enhancement through education. Additional certification opportunities are routinely promoted and suggested for specific roles. Location3 understands that having the most up-to-date information and qualifications favors our career growth for any direction we could take.

    Armando

    Account Manager

    What are Location3 Perks + Benefits

    Location3 Benefits Overview

    Location3 offers competitive perks. From a relaxed office environment with a stocked fridge, beer and wine kegs, and coffee bar, to the work from home and unlimited PTO policy, we strive to make our employees comfortable and happy in their work.

    Culture
    Volunteer in local community
    Location3 participates in local volunteer activities for numerous local organizations, including Food For Thought Denver, Denver Children's Advocacy Center, Denver Human Services, and Warren Village.
    Friends outside of work
    Eat lunch together
    Team owned deliverables
    Team based strategic planning
    Group brainstorming sessions
    Open office floor plan
    Diversity
    Diversity Employee Resource Groups
    Hiring Practices that Promote Diversity
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Life Insurance
    Wellness Programs
    Location3 values personal wellness, which is why we offer a wellness reimbursement each month that employees can use towards a wide selection of resources to help them improve their health.
    Retirement & Stock Options Benefits
    401(K)
    Location3's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
    401(K) Matching
    Performance Bonus
    Child Care & Parental Leave Benefits
    Generous Parental Leave
    Flexible Work Schedule
    Remote Work Program
    Vacation & Time Off Benefits
    Unlimited Vacation Policy
    Generous PTO
    Paid Holidays
    Paid Sick Days
    Perks & Discounts
    Beer on Tap
    Casual Dress
    Commuter Benefits
    Company Outings
    Stocked Kitchen
    Happy Hours
    Fitness Subsidies
    Professional Development Benefits
    Job Training & Conferences
    Tuition Reimbursement
    Diversity Program
    Lunch and learns
    Cross functional training encouraged
    Promote from within
    Mentorship program
    Continuing Education stipend
    Time allotted for learning
    Online course subscriptions available
    Customized development tracks

    Additional Perks + Benefits

    In addition to the perks and benefits listed here, Location3 makes an effort to host fun events and team-building activities, including a ski day at A-Basin, team golf day, and company social hours. Now that we have shifted to remote work, we have also implemented a schedule where all employees take every-other-Friday off!

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