The Company

VictorOps is a fast-growing, cutting-edge enterprise software startup located in Boulder, CO. This venture-backed team of 80+ people is changing the nature of incident management — offering software that helps teams recover from problems quickly and build a culture of continuous learning. The company is made up of a strong mix of very talented and driven individuals, with a proven senior leadership team.

The Role

VictorOps is seeking a paid acquisition manager with experience across channels such as Google AdWords, Bing Ads, Paid Social (Twitter, LinkedIn, Facebook), Retargeting, and Programmatic. This person must have strong analytical skills with a background working in Google Analytics and Google Tag Manager. A proficiency in Excel is also required. A background in Salesforce & technical SEO would be preferred. This person would be very technical and able to strategize in a conversion first mindset. The Paid Acquisition Manager would not shy away from data and always make decisions in a data centric way. This position requires a self starter mentality and a person who thrives on collaboration and goals. They will be responsible for overseeing all maintenance, optimizations, A/B tests, budgeting, and strategy within our paid dashboards.

Responsibilities

• Manage all digital marketing efforts across online paid channels including: SEM, Display, Retargeting, and Paid Social
• Develop and execute Google AdWords, Bing Ads, GDN, and any paid acquisition channels/tests we’re running
• Adhere to the digital marketing budget and monitor, measure, and report on effectiveness of marketing spend with the use of Salesforce reporting, Bizible, AdWords/Bing Ads dashboards, and Google Analytics
• Execute on annual revenue and ROI goals
• Incorporate strategy into tactical demands on a daily basis
• Pull analytics and sales data to make educated decisions on how to grow or optimize programs
• Reporting on daily, weekly, monthly, quarterly, and annual performance, including providing post-mortem analysis and key learnings from tests and promotions
• Work within a cross-functional team to evaluate, conceptualize, plan, and execute new revenue driving components of the online marketing programs
• Continuously tests new digital opportunities with current and potential partners
• Continually stays aware of emerging trends, technology, and/or opportunities for new traffic sources or improvements to existing traffic sources
• Develops recommendations for landing page optimizations and A/B tests to improve paid media conversion rate

Skills / Qualifications

• 3+ years of strategic paid acquisition marketing experience
• Strong background in data analytics, including Google Analytics
• Experience leading and managing SEM, marketing database, Paid Social, and/or Display advertising campaigns and tools used to support efforts
• Excellent communication skills and ability to juggle multiple projects
• Self-motivated, proactive, positive, results-oriented approach to marketing
• Experience of multi-channel marketing strategies, preferrably B2B
• Able to see the big picture and have the ability to execute at the same time
• Comfortable collaborating with team members and working at a fast pace

Sweet Benefits

• A competitive salary, generous benefits, and equity
• The chance to join a fun and hard-working team
• A collaborative, open work environment at our office in the heart of downtown Boulder
• Free snacks, a rooftop patio, and beer on tap

Compensation

At VictorOps, we offer a great package which includes: competitive base salary; medical plan; dental, vision, life and disability insurance; flexible spending accounts; a 401(K) plan; paid holidays and 3 weeks vacation. We believe in work life balance, and we can prove it.