Media Planner

| Greater Denver Area

Desired Background and Skills:

  • Bachelor’s degree (BA/BS) in Marketing, Business or related field
  • Minimum 3.5+ years of digital marketing experience in display or paid social (preferably both)
  • Advertising product knowledge (ad types, targeting, and tracking capabilities) on social media and display platforms
  • Campaign management experience on Facebook, YouTube, Display & Video 360, Sizmek, Amazon DSP
  • Advanced knowledge with Tableau specifically for manipulating large amounts of data and building dashboards
  • Proficient in Excel and PowerPoint
  • Up to speed on emerging digital industry trends in all of these areas is crucial for pitching new ideas to our internal or external teams
  • Experience with ad servers such as Google’s Campaign Manager
  • Familiar with different types of buying: prospecting and retargeting models
  • Familiar with different attribution models: last touch, rules-based, and data-driven
  • Experience presenting in front of clients (weekly calls, QBRs, pitches)
  • Experience working on DR and Branding campaigns of $1M+, and full understanding of metrics used to evaluate these types of campaigns
  • Experience building media plans including display and paid social media (identifying partners, RFPing, negotiating rates, managing budgets)
  • Leadership and delegation experience
  • Aptitude to quickly learn new software tools for monitoring and reporting
  • Excellent interpersonal skills, including strong written and verbal communication skills
  • A self-starter with strong multi-tasking skills and close attention to detail
  • Familiarity with all major partner ad platform interfaces and understanding of DSPs and DMPs
  • Social personality – comfortable with talking on the phone, emailing, and seeking answers to questions in a timely manner
  • Ambition and drive to produce great results for clients
  • Understanding of responsibilities and willingness/desire to go above and beyond given tasks
  • Ability to work under pressure
  • Accountability and pride in the work you produce
  • Academy for Ads certifications desired

Areas of Responsibilities:

  • Responsible for the overall client communication and media strategy as well as timely delivery of reports & analysis
  • Accountable for executing strategies that exceed client goals and KPIs
  • Own the media planning process from start to finish for multiple clients, including research, RFP, selecting partners & negotiating rates, developing a media plan, building a media plan presentation outlining logic and rational behind all media decisions, overseeing campaign setup, launch, and optimization
  • Leverage and maintain strong relationships with partners, remain up to date on partners and their offerings
  • Ensure contracts are accurate, out clauses are set and billing is established
  • Budget management including approving and actualizing invoices, monitoring and forecasting media & creative fees, issuing contracts, documenting budget changes and maintaining the overall media plan document
  • Oversee and manage the Media Buyer and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and quarterly reviews
  • Create timelines, internal and external to remain organized
  • Provides in-depth analysis of (bi)weekly Tableau reports and present to the client during bi-weekly calls
  • Step above and beyond to ensure clients are fully satisfied
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Technology we use

  • Product
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • TeamworkManagement

Location

Booyah is located in the INDUSTRY building in RiNo. Just north of downtown, we’re surrounded by best in class restaurants, breweries, and street art.

An Insider's view of Booyah Advertising

What are some social events your company does?

Booyah hosts a variety of company-wide events throughout the year including ski day, Rockies game day, kickball tournaments, golf tournaments, lunch lotto, Halloween and Holiday parties. These events give us an opportunity to cultivate relationships across the agency and create lasting memories.

Kaitlin

Account Director

How do you collaborate with other teams in the company?

Collaboration is one of the most important aspects of my job working on the analytics team. I enjoy the comradery of working with everyone at Booyah from the CFO to an entry level Coordinator. My days are spent in meetings or working side by side with the teams to build concise reports to better streamline client communication.

Tyler

Visual Data Analyst

How does the company support your career growth?

I have been given every opportunity to grow my career at Booyah whether it be through working on bigger, higher profile, clients or owning agency initiatives such as building our summer coordinator program.

Kevin

Search Strategist

How do you make yourself accessible to the rest of the team?

I host monthly roundtables for the agency where I share new product releases, alpha & beta opportunities, and cover a variety of social topics. These meetings are always followed by Q&A. I also host regular social training sessions. Outside of these formal Q&A opportunities, my favorite way to be accessed is by a simple drop by at my desk!

Bailey

Director of Paid Social

What kinds of technical challenges do you and your team face?

One of the biggest technical challenges that the Amazon team faces is the lack of software solutions that help scale and improve the service of clients. This challenge is also a great opportunity, as our team gets to pioneer new ideas and concepts to help solve for this problem in creative and innovative ways.

Andy

Director of Marketplace Services

What are Booyah Advertising Perks + Benefits

Booyah Advertising Benefits Overview

Booyah is proud to offer best-in-class perks & benefits to our employees. Booyah offers a no-cost health insurance plan (and several upgrade options), life insurance at 2x salary, short-term and long-term disability insurance, maternity/paternity leave, and a company cell phone plan. Booyah also matches 50% of employee 401k contributions up to 5% of gross salary. Other amazing perks are subsidized meals, free parking, charitable donation matching, work-from-home opportunities and unlimited PTO after your first year. BOOYAH!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Booyah offers health insurance starting at no cost to the employee.
Life Insurance
Booyah offers life insurance starting at no cost to the employee.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Booyah provides employees with a 401(k) matching plan. We match 50% of contributions up to 5% of an employee's annual gross pay.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of maternity leave, 8 of which are offered at 100% pay, the last of which are 60% pay. Booyah also provides 3 weeks of paternity leave.
Flexible Work Schedule
Booyah provides employees with a flexible work schedule that includes core hours.
Remote Work Program
Our remote work program includes work from home. Teams can work remotely 1 day per week, and work remotely on occasion as needed.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Booyah hosts team outings and company outings throughout the year.
Game Room
Our game room includes Ping Pong, Foosball, and Darts.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
We offer employees free parking.
Pet Friendly
Booyah's pet policy is dog friendly daily.
Recreational Clubs
Booyah participates in annual kickball tournaments and ongoing recreational leagues.
Professional Development Benefits
Job Training & Conferences
Booyah offers employees professional development opportunities like onsite training courses. We also offer the ability to attend job-related conferences and seminars.
Lunch and learns
Booyah Advertising hosts lunch and learn meetings once per quarter.
Promote from within
Mentorship program
Our mentorship program includes Leadership mentoring.
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