Marketing Technology & Innovation Manager
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TheOpportunity
As aSenior Manager, Marketing Technology & Innovation you will be instrumentalin overseeing the Marketo implementation, supporting the marketing operationsinfrastructure, defining scalable processes, managing the technology vendors,and analyzing operational insights to optimize the implementation.
Responsibilities:
- Provide technical/operational support of the Marketo instances (effectively 1st line support)
- Recommend and integrate new technologies in the instances
- Ensure processes and best practices are in place to maintain the integrity of Marketo data
- Effectively manage a variety of technology, data, and service vendors
- Provide leadership in defining, mapping, and documenting key marketing processes
Requirements:
- Minimum 5-7 years of experience in a Marketing Operations role or similar position, 10 years of operations or analytics experience
- Bachelor's degree in computer science or related field (or equivalent experience)
- Experience in business analytics and data analysis, including Alteryx and Tableau
- Advanced user of Marketo
- Current Marketo certification (MCE minimum, MCSA preferred)
- Salesforce.com expertise
- Deep expertise and experience in B2B marketing
- Understanding of data mining, data warehousing, business intelligence, and lead management processes and technologies
- Strong analytical skills and ability to translate complex data sets to concrete business recommendations for marketing and sales leadership with the goal to optimize revenue generating investments
- Excellent communication skills: verbal, written, and presentation
- Innovative, motivated, organized, high energy team player
- Process and quality orientation with attention to detail
Marketois an equal opportunity employer.
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