Marketing Strategist
What you'll do at Markit Digital
As the marketing strategist, you will be responsible for understanding Markit Digital’s positioning within a rapidly changing market. These insights will be shared with the Markit Digital leadership team and distilled into a marketing plan that positions Markit Digital by vertical segment and geographic market. The marketing plan will be for both internal and external audiences.
Core responsibilities
- Establish current positioning by vertical segment and geography, including addressable market, current market share, competitive positioning and growth opportunities.
- Formulate a strategic marketing plan for each vertical segment and geography and work cross-functionally to implement.
- Prepare executive presentations on market position and strategy.
- Create an inventory of all marketing materials and identify gap between current and desired states, with plan to close the gap, per vertical segment and geography
- Conduct market analysis for new product, vertical segment and geographic opportunities
- Create an internal marketing strategy to increase awareness of our market, client segments and competitive landscape
- Understand client behavior and key motivations
Job qualifications include:
- Expertise in analyzing strategic business opportunities, preferably having consulting experience
- Excellent oral and written communication skills; experience presenting to senior stakeholders
- Bachelor’s degree required; MBA preferred
- 5+ years work experience
- Strong time management, organizational and decision-making skills
- Independently motivated
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