Marketing Specialist
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ReportsNow has an immediate opening for a full-time Marketing Specialist to join our growing team. We are seeking an experienced, creative marketing professional with a passion for learning and developing within a growing company. Reporting directly to the VP of Marketing, the primary role of the Marketing Specialist will help develop and analyze marketing content such as web, blog, advertising, and social media, build brand awareness by assisting in the creation and production of all marketing campaigns, and support sales in lead generation efforts. In addition, the Marketing Specialist must be able to work cross-functionally and thrive in a highly dynamic and fast-paced environment.
Key Responsibilities:
- Optimize marketing opportunities to grow traffic, revenue, and brand awareness
- Develop and analyze web, blog, advertising, and social media content
- Support sales in lead generation efforts
- Compose and run digital, social, and email campaigns
- Report over and maintain the integrity of in-house CRM system
Desired Skills:
- Ability to think flexibly and creatively
- Business acumen and ability to forecast and identify trends and challenges
- Experience with CRM system such as Salesforce required
- B2B marketing experience required
Qualifications:
- Bachelor’s Degree in marketing, communications, business, or other related field
- Nimble mind, strong written and oral skills, and growth-oriented mindset
- 3-5 years of professional marketing experience
- Proficiency in Microsoft Office Suite
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