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Marketing Social Media Specialist

| Greater Denver Area
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Job Description – Marketing Social Media Specialist

Division / Department:           Marketing

Reports to (position):              Content Marketing Manager

Level / Grade:                          Individual Contributor

Location:                                  Denver

Employment Type:                  Full Time, Non-Exempt

Work Conditions:                     Office Environment

Travel:                                       Up to 10%

Telecommute:                           No

Minimum Educational Req: Two or four-year college degree, or equivalent combination of education and experience, in the area of marketing or a related field

Years of Experience:    2+ years of experience in a similar or related position

Position Summary:

The Marketing Social Media Specialist will manage all social media platforms and content. As part of the Content Marketing team, this role is responsible for delivering results related to the planning, execution, and reporting of ongoing social media strategy, interactions with customers, and paid social advertising.

Essential Functions / Job Responsibilities:

  • Create and execute a social media strategy that includes organic posts, boosted posts, and paid ads 
  • Manage the company’s social media accounts, including Facebook, Twitter, LinkedIn, and Instagram
  • Craft unique and compelling content for each of the above platforms
  • Work with the Creative team to determine the look and feel of each social channel
  • Reach out to influencers to collaborate with on The CE Shop collateral
  • Work with the Content Marketing team to strategize, plan, and execute new content pieces
  • Work within an editorial calendar that integrates with sales and marketing campaigns
  • Respond to and manage all customer reviews across Google, Facebook, and Trustpilot
  • Maintain the company voice across all mediums
  • Other duties as assigned

Minimum Requirements:

  • Encyclopedic knowledge of each social media platform
  • Experience with a social media management tool such as Agorapulse, Hootsuite, or Sprout Social
  • Project management experience
  • Experience within Content Management Systems (Drupal preferred)
  • Incredibly detail-oriented, with a passion for accuracy and quality
  • Proven record of creativity in professional settings
  • Excellent communication skills

Supervisory Responsibility:

This position does not supervise the work of others.

Physical Requirements:

The physical demands of this position are representative of those that must be met by an employee to successfully perform essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Internal and external interaction:

This position interacts with peers both in and out of department and their immediate manager on a regular basis. They may interact with customers and vendors directly in escalation or support situations in a large geographical area. They may interact with managers in other departments.

Skills Required:

  • Ability to plan and write effective social media content
  • A working knowledge of and desire to learn more about the ins and outs of the real estate industry
  • Demonstrated ability to handle multiple projects and details simultaneously
  • Self-direction, tact, and diplomacy
  • Effective communication skills and the ability to work cooperatively with internal and external contacts
  • Ability to work well under pressure and according to deadlines
  • Ability to turn creativity into solid marketing solutions
  • High level of proficiency in MS Office Suite of products (MS Word, Excel, PowerPoint) and the Google platform (Google Docs, Gmail, Google Calendar, Hangouts, Google Analytics)
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