Marketing Researcher
Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.
Just as we focus on our customers, we also strive to create an inclusive environment where our employees can thrive and do impactful work. We are proud of the competitive products and company culture we’ve built and have been recognized as:
- Forbes Fintech 50 2021
- Glassdoor Best Places to Work 2021
- Inc. Best-Led Companies 2021
- TIME 100 Most Influential Company 2021
We’re growing and looking for...
We continue to hire Robinhoodies at a rapid pace to drive this journey, and with that growth comes necessary change. We’re seeking culture builders and curious thinkers looking to co-author the next chapters of our story. We’re in build mode, majorly expanding our team while also growing up as a company. Joining now means helping shape our structures and systems, then taking part as we launch into our ambitious future.
Check out life at Robinhood on The Muse!
About the role:
Research has been central to our product development and business strategy since the very beginning - and our team continues to grow, along with our user base and product. Working with marketing and product teams at Robinhood, you'll help us systematically understand how people interact with financial products and how they think and feel about money.
We're looking for multiple marketing researchers to join our growing research team. You'll help us understand customer needs, brand sentiment, and competitive insights while also helping to develop marketing and communications strategies that drive customer engagement and growth. The ideal candidate thrives in a fast-paced environment, loves collaboration, and is curious and flexible.
This is a full-time position based in Menlo Park, New York, or remote.
What you’ll do day-to-day:
- Planning and leading marketing research projects end-to-end, including strategic, foundational, iterative, and evaluative research to achieve our marketing objectives
- Proactively and independently identifying high-impact research opportunities around customer needs, attitudes, and engagement
- Translating insights into recommendations that drive brand sentiment, communications, marketing strategy, user acquisition, retention, and engagement
- Integrating alternate data sources (primary and secondary research, campaign analytics, attribution metrics, etc.) to inform and support research insights
- Socializing research plans and findings across the organization
- Proactively shaping market research prioritization and implementation through collaboration with cross-functional partners across Marketing and Product
About you:
- Hands-on experience independently designing and running both quantitative and qualitative research from beginning to end, including questionnaire / discussion guide creation, survey programming, sampling, data analysis (data cleaning, weighting, etc.), and reporting
- Deep understanding of research methods such as focus groups, MaxDiff, brand tracking, segmentation, campaign evaluation, in-depth interviews, conjoint analysis, etc.
- Experience with data analysis software such as SPSS or R, and survey programming tools such as Qualtrics
- Experience working with cross-functional and matrixed teams
- 4-6+ years of marketing research / consumer insights experience
- Bachelor's Degree in Marketing, Psychology, Anthropology, Sociology, or similar
- Strong work ethic, excellent organization and communication skills
- Love and care for your craft
Bonus points:
- Masters, MBA, or PhD in Marketing, Marketing Research, Psychology, Anthropology, Sociology, Behavioral Economics, or similar
- Knowledge of brand and advertising research
- Experience working in finance, tech, or high-growth startups
- Passion for working and learning in a fast-growing company
We are excited to share that Robinhood is a primarily remote company! Our mission to democratize finance for all starts with our people, and that means bringing in and supporting Robinhoodies who can best help drive our mission forward — no matter where they’re based in the country. Read more here.
This job is following Robinhood’s Primarily Work from Anywhere model which means the Robinhoodie can work anywhere in the country of employment.
We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.
Robinhood promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please visit rbnhd.co/applicant-privacy.
Robinhood's benefits include generous time off, 401(k) participation with employer match, comprehensive health coverage, a health savings account (HSA), wellness benefits, backup childcare and education stipends (all benefits are subject to applicable taxes and based on eligibility).