Marketing Programs Specialist

| Greater Boulder Area

Job Description

VMware Carbon Black is looking for a Marketing Programs Specialist.  You have exposure working with SDRs, field marketing, and digital marketing to drive demand and build pipeline.  You love creating and optimizing campaigns, you are a hands-on marketer, you embrace new technologies to drive improvement, you project manage multiple campaigns and programs at once, you manage cross-functional initiatives with ease, and strive to make a meaningful impact on VMware Carbon Black’s business.

 

We’re looking for someone with an insatiable curiosity to improve our demand generation programs and learn. You love to win as part of a team. And you love the attention to detail, working in PPT and excel, and love to learn.

 

What You’ll Do:
 

  • Plan and drive demand generation digital programs across the full funnel. You’ll support the DGEN team, digital marketing, field marketing, and SDR teams.
  • Be a hands-on executor, able to roll up your sleeves to run campaigns leveraging multiple technologies, making your campaigns work even if you have to spend a few hours joining spreadsheets when necessary
  • Embrace data-driven marketing from planning to results, using data, analytics, and insights to inform your decisions
  • Be self-sufficient in Marketo and be willing to go deeper to diagnose obstacles or issues that may arise
  • Work with product marketing, content marketing, customer marketing, and sales to create copy and messaging that can be customized and personalized across multiple sales regions

 

About You:

 

  • 2+ years of B2B marketing experience (internships count); Ideally in SaaS and/or enterprise software
  • Experience with Marketo and Salesforce.com
  • Cross-functional team player that can drive campaign execution across marketing and sales
  • Experience with a wide range of digital, social, and field marketing tactics such as email, webinars, paid media, events
  • Strong project and program management skills
  • Process thinking to build templates and best practices that will enable programs to scale
  • Cyber Security experience is a plus!
 

Category : Marketing
Subcategory: Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Work From Home: No
Posted Date: 2019-12-30



VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • ScalaLanguages
    • HTMLLanguages
    • D3JSLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Located in the Pearl Street Mall, it’s a prime location for employees who like to hike, enjoy great restaurants, or love to grab pints at the brewpub.

An Insider's view of VMware Carbon Black

What projects are you most excited about?

The endpoint security market is fast-paced, always changing, and exciting. We're constantly innovating to keep up with what the market needs, which means we're always learning. Working at CB has allowed me to move to Boulder to help start our new office. This is an experience I probably won't get many times in my career.

Kristen

Manager, Sales Development

What does career growth look like on your team?

We consider the Sales Development Representative Program an important first step in building out the foundation of a future leader. Whatever your first steps are at Carbon Black won’t be your last. Our program isn’t just about getting SDRs to be a good quota carrying rep; it’s also about helping them develop the next best step in their careers.

Susan

Director, Inside Sales

How do you make yourself accessible to the rest of the team?

My leadership style is all about empowering my teams. I work in a way that is transparent and honest and want to help people achieve personal and professional goals. I want to foster technical abilities and make sure our people are keeping up with the leading-edge technologies.

Tarun

VP of Engineering & Operations

What are some social events your company does?

Our culture club, Life at CB, focuses on a range of events. From company parties, employee communities, and sports leagues to philanthropy and learning and development, there's a ton of ways we get together and grow.

Ashley

Sr. Talent Brand Ambassador

What are VMware Carbon Black Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
For some roles, we will offer relocation assistance.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
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