Marketing Program Specialist
Company Description
Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Responsibilities:
Support demand generation programs for mid-market accounts
As part of the team, responsible for opportunity creation from Leads to Opportunities to Closed/Won, hitting annual and quarterly pipeline and revenue goals
Deliver operational excellence around planning and reporting
Execute marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to achieve pipeline and revenue targets
Communicate and collaborate with cross-functional teams to drive business objectives
Work on a variety of cross-functional initiatives
Monitor and manage on-time launch of programs, including initiating requests, approvals and final asset delivery with cross-functional teams or external agencies
Reports to the Integrated Campaigns Leader - Mid-Market leader
Minimum qualifications
1+ years experience in a marketing role
Detail oriented and strong cross-functional program management skills
Ability to manage work effectively with freelancers, agencies and other outside vendors
Exceptional quantitative and problem solving skills and ability to make data-driven decisions
“Test and learn” mindset - comfortable taking calculated risks
Curious, agile, and flexible mindset
Team player with strong collaboration skills
Preferred qualifications
Experience marketing to mid market clients in a highly complex industry
Understanding of pipeline management and metrics
Knowledge of SEO/SEM best practices
Passion for technology and infrastructure