Why You Matter

Red Canary is on a quest to build the best security company in the world. Doubling in size over the last year has been fun and we need someone passionate about Marketing Programs as we continue our growth in 2020 and beyond. We have an amazing team here at Red Canary and we need help in leveling up our different marketing strategies to support our growing organization.

Who You Are

We are looking for a Demand Generation Specialist who will help develop, execute, and optimize campaign strategy designed to create leads for the sales team. The ideal candidate is highly analytical, creative, and can work independently but also collaboratively.

Please note - this position is based in Denver, CO. Remote employment is not possible for this role. 

Responsibilities Include:

• Work with the cross functional marketing team to design, launch, and optimize demand generation campaigns (including digital, social, email, ABM and events).
• Lead the creation of programs and testing/optimizing using our marketing automation platform.
• Lead the creation and management of Marketing webinars and podcasts.
• Monitor, analyze, and optimize campaign KPIs within a given budget, as well as develop ongoing performance reporting.
• Manage an A/B testing plan to constantly hone campaign performance.
• Partner with marketing operations and SDR team to ensure all reporting and lead generating activities are being tracked properly and followed up.
• Help create and launch focused Account Based Marketing programs.
• Leverage all channels to help generate leads (webinars, content syndication, third party ads, nurture streams, etc.)
• Provide sales and stakeholders with weekly updates and maintain interlock across departments.

Preferred Experience:

• 3+ years in a B2B marketing role
• BA/BS degree in a related field preferred
• Solid understanding of campaign development and management across digital marketing channels, webinar and podcast experience a huge plus
• Experience with buyer’s journeys and orchestrating programs, vehicles, and campaigns to effectively reach audiences
• Experience with at least one of the following marketing automation software: Marketo (preferred), Eloqua, Pardot, or Hubspot
• Experience with CMS: e.g. Wordpress (preferred), Drupal, etc.
• Experience with Google Analytics
• Ability to think critically and make optimization decisions based off of data analytics
• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
• Outstanding written and oral communication skills

Additional Benefits or Working at Red Canary Include:

• Exceptional healthcare and dental coverage including fully paid premiums
• Unlimited vacation
• 401k and flex-spending accounts
• Colorado Athletic Club membership / fitness budget
• Phone & internet reimbursement
• Discretionary budget

Why Red Canary

Red Canary is creating a world where every organization can make its greatest impact without fear of cyber attacks. As a security operations ally, we arm businesses of all sizes with outcome-focused solutions to quickly identify and shut down attacks from adversaries. Our combination of market defining technology, processes, and expertise delivered using an innovative SaaS model is preventing breaches every day. We are completely changing the way security is delivered and setting the new standard for security vendors. We are passionate. We have big goals. And we are looking for the best people to join us.

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.