Why Red Canary

Red Canary is a security operations partner for modern businesses, deployed in minutes. We empower security teams to quickly identify and shut down attacks that have bypassed traditional security technology—all at a fraction of the cost of building out their internal teams and architecture.

Why You Matter

As the Marketing Program Manager, you have a deep understanding of the sales process from lead to close and are obsessed with results. You have an exceptional ability to translate marketing campaigns and recommend targeted follow up for each phase of outreach for the Sales Development Representative team and Account Executives. You are a digital citizen, driven to innovate through marketing technologies. You have a gift for qualifying lead readiness and are excited to iterate based on what you learn from data trends. You love analytics and tying effort to outcomes. 

Who You Are

You are an experienced demand generation or program manager who has a passion for writing and communicating value. You will:

• Plan, develop, and execute comprehensive marketing plans and programs, both short and long term, to support revenue objectives of the organization
• Develop and implement outreach and re-engagement nurture campaigns to engage and retain leads, customers, and lost leads/opportunities during their lifecycle
• Measure the effectiveness of programs both quantitatively and qualitatively to drive constant improvement and ensure transparency of results
• Be an active “listener” for Red Canary to identify what is being said about the company, our products, and industry in our key target markets
• Generate a consistent flow of marketing and sales qualified leads
• Work with marketing operations to analyze and improve lead scoring
• Design, plan, and manage integrated demand generation campaigns that reach all identified personas to create pipeline
• Manage performance through KPIs such as cost per lead and cost per acquisition, adjusting the channel mix and messaging when needed
• Provide reporting and actively monitor and analyze the health of marketing contributions to sales pipeline, program ROI, customer acquisition and penetration, contact acquisition, and activity
• Contribute to overall database health, including analyzing gaps in data while implementing practices that ensure data quality
• Design, manage, and maintain optimal lead flows, campaign tracking, and delivery of sales enablement
• Create a standard of excellence in process and support and when working with internal marketing and sales stakeholders

Required Qualifications

• 5+ years experience in B2B marketing and demand generation
• Possess a clear understanding of both inbound and targeted outbound marketing
• Passionate about marketing best practices and emerging channels
• Proven track record of creating and executing successful B2B communication strategies and campaigns for cloud-based (SaaS) technologies
• Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, and forecasting
• Demonstrated results in hitting targets and improving funnel close and conversion ratios
• Proven track record of leading successful demand generation programs with a breadth of knowledge from marketing databases, segmentation, email execution, lead processes, reporting & analysis
• Experience with marketing automation tools such as HubSpot
• Experience with Google Analytics and other analytics tools highly desirable
• Strong in data analysis and CRM skills, ideally Salesforce
• Experience with ideal customer segmentation and targeting
• Excellent written and communication skills

Working at Red Canary

You will work with an exceptionally talented team that is solving problems facing every business. Additional benefits of working at Red Canary include:

• Exceptional healthcare and dental coverage including fully paid premiums
• Unlimited vacation
• 401k and flex-spending accounts
• Fitness stipend
• Phone reimbursement