About Procare

Our mission is to simplify childcare operations and create meaningful connections by providing technology, expertise, and unparalleled service.

Procare Solutions is the number 1 name in childcare software – used by more than 30,000 childcare businesses across the country. For over 30 years, childcare professionals have looked to Procare to provide real-time information for making critical decisions, maintaining compliance with local and state regulations, and adhering to business best practices.

We make childcare management run smoothly, so that our customers can spend more time focusing on the kiddos, not back office administrative duties.

A little about the role…

We are looking for someone with experience integrating, optimizing, and using marketing technologies. The ideal candidate will also have experience in developing best practices around lead and data management, including working with marketing and sales teams to optimize processes that improve campaign performance and execution. The optimal person for this role is data-driven with a passion for marketing technology and a growth mentality.

What you'll do...

• Manage our marketing technology stack, including Pardot, Live Chat, Zapier, Multi Touch Attribution, Google Analytics/Optimize/Tag Manger
• Ensure seamless data strategy, data flow, and integrations between marketing technologies
• Hyper focus on lead funnel process, hand off points to the sales team and tracking through the funnel to ensure no lead is left behind
• Own and deploy proactive strategies for supervising and improving gaps in data health to ensure accurate reporting
• Work with the marketing team on campaign execution, including list sourcing, segmentation, and post-campaign analysis
• Contribute to marketing campaign performance measurement, and guide marketing investments through data analysis
• Apply creative analytical problem-solving skills to a wide variety of marketing questions to deepen our understanding of campaign efficiency, customer journeys, and go-to-market performance
• Build reports and dashboards to help marketing campaigns become more efficient, find areas of improvement, and show ROI
• Enhance the multi-touch attribution technology) and develop a method for refinement and optimization
• Coordinate with marketing and sales operations to ensure successful system and process integration with other departments and Salesforce.com
• Recommend new systems and outline workflow processes to increase the scalability and efficiency of the marketing organization.

Requirements

Our Ideal Candidate will have…

• 5+ years of expertise using a marketing automation platform (preferably Pardot)
• Strong familiarity with Salesforce.com (SFDC), specifically building reports and dashboards and helping teams to analyze that data and provide recommendations and best practices
• Broad experience of managing and integrating marketing technology stacks and customizing those integrations to meet business needs and requirements
• Experience in creating and managing technical aspects of key marketing processes and systems used to generate, nurture, distribute, and report on leads
• Strong project management skills, including the ability to manage your own projects from concept through completion
• Self-starter, can work independently and proactively to resolve issues, take ownership for tools and process

Benefits

Why Procare?

• Excellent comprehensive benefits packages for full-time employees, including medical, dental, & vision plans- choose the plan best for you
• HSA option with employer contributions of $50/mo
• Medical, Dependent Care, and Transportation FSA Plans
• Company paid Short and Long-Term disability and Life Insurance
• Vacation time, holidays, sick days, volunteer & personal days
• 401K Plan with employer match and immediate vesting
• RTD ECO-Pass for all Denver employees
• Tuition Reimbursement up to $2,000/year
• Casual workplace environment
• Prime downtown location close to restaurants and entertainment
• Promote from within- excellent career paths in the sales organization

Salary

$75,000-$85,000/year DOE

Location

This position is based in our downtown Denver office.

We are currently in a flexible hybrid in-office/remote working model based on local COVID-19 health regulations and business needs. Candidates must be willing and able to work from our downtown Denver office a few days a week.