Marketing Operations Manager at Hotel Engine

| Greater Denver Area
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Role Overview:

We are looking for a strong, passionate Marketing Operations Manager to join our Denver-based marketing team! As a key member of a high-performance team, reporting directly to the Director of Marketing, this role offers the opportunity to get in on the ground floor and help shape the future of an exceptional brand. This role’s primary goal will be to provide the best-in-class operational foundation required for fast-paced revenue growth and will help build and shape a world-class, revenue generating marketing engine!

Key Responsibilities:

  • Manage, own, and optimize marketing technology stack, including Marketing Automation (we use Marketo), CMS, Data
  • Architect, build, and optimize marketing infrastructure, including lead and account scoring, data collection strategy, business rules, funnel frameworks, lead routing, etc., in collaboration with sales operations other marketing team members, as needed
  • Build multi-channel marketing campaigns, programs, and assets created by and with the marketing team, ensuring accurate tracking, attribution, and lead flow
  • Lead the charge to educate and enhance understanding of marketing automation’s role in revenue generation across the marketing team, sales team, and the business as a whole.
  • Contribute to overall database health, including analyzing gaps in data while recommending practices, processes, and tools that ensure data hygiene and completeness.
  • Partner with Demand Generation Manager to design, manage, and maintain optimal lead flows, campaign tracking, and delivery of sales enablement.
  • Develop, present, and manage an iterative marketing operations roadmap
  • Work with internal partners in marketing, sales, customer service, and product to quickly understand their business needs and pain points, and propose innovative technical solutions to marketing needs
  • Create and manage accurate and up to date technical specification documentation for our marketing program, including campaigns, assets, and system integrations

Skills / Experience / Traits:

  • Degree in business, development, marketing technology, or similar field
  • 4+ years experience building demand generation campaigns in Marketo. Marketo Certified Associate or Marketo Certified Expert preferred.
  • 3+ years experience working in/on a high-growth, fast-paced B2B marketing team
  • 1+ years experience or exposure to a complex Salesforce use case, basic understanding of Salesforce best practices (hands on experience in the platform a plus)
  • Experience architecting and/or implementing key systems integrations and data migration
  • Mastery of best practices in marketing automation-powered campaigns, including segmentation, lead scoring, CAN-SPAM, CASL, GDPR, sender score, A/B testing, lead management, etc.
  • High-level understanding of and exposure to Google Analytics, Google Tag Manager, Wordpress, and business intelligence systems (Looker, Tableau, etc.)
  • The ability to collaborate with a demand generation team on high-level marketing strategies and translate them into detailed execution plans, leveraging the existing tech stack.
  • Part modern marketer, part technologist – you connect the dots between strategy and execution
  • Experience in a start-up, agency, and/or other high-growth environment
  • Demonstrates a healthy balance of pragmatism, optimism, and scrappiness – don’t let perfect be the enemy of good!
  • Ambitious professional with a deep, unrelenting passion for growth-focused marketing
  • Entrepreneurial type that thrives on building something from scratch and isn’t afraid to step out of their comfort zone to get things done
  • High integrity and accountability, effectively prioritizing to meet and exceed deadlines with high quality, error-free work
  • Thrives on complex problem solving and creative thinking
  • Excellent communication and collaboration skills with absolutely obsessive attention to detail

Benefits list:

  • Medical, dental, vision, and supplemental insurance
  • 401k plan
  • Unlimited vacation
  • Paid holidays, sick time, and volunteer opportunities
  • Discounted hotel rates
  • Paid parental leave
  • Craft brews and ciders on tap
  • Company-sponsored social events and happy hours
  • Paid gym membership
  • Free organic fruit, snacks, and beverages
  • Relaxed office and dress code
  • Free on-site parking and bicycle storage
  • Unmatched views of the Rocky Mountains

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen


720 S Colorado Blvd, Denver, CO 80246

An Insider's view of Hotel Engine

What’s the vibe like in the office?

The whole team is willing to jump in and help one another to solve complex problems and enhance the customer experience. Everyone is kind, fun and energetic so it makes for an amazing work environment.


Digital Marketing Manager

How do you collaborate with other teams in the company?

Everyone is open to working together to solve business challenges in a way that will help the business grow. It’s very common to work with other teams to solve problems. Whether it be to help my department or another, the environment is very collaborative.


Operations Manager

How does the company support your career growth?

Hotel Engine gives me the opportunity to grow and learn every day. I love the "grow or die" mentality, because it means that the company is constantly striving for our best work and supporting our growth.


Account Executive

What does career growth look like on your team?

I started out at our sister company, Travelers Haven as a Senior Software Engineer and was promoted to Director of Engineering. I then moved full-time to Hotel Engine and became the VP of Engineering where I now run our entire development team. It has been great to have the opportunity to develop my career and grow professionally with Hotel Engine


VP of Engineering

What are Hotel Engine Perks + Benefits

Hotel Engine Benefits Overview

Hotel Engine is strongly committed to both its employees and its customers. Our company’s benefits and perks are designed to create an inclusive environment where team members can deliver great work consistently, celebrate diversity, collaborate with colleagues – and have fun at the same time.

Volunteer in local community
Employees receive two paid volunteer days per year, in addition to existing PTO and sick time.
Partners with Nonprofits
Through our employee resource group, Engine4Everyone, we are looking to invest in organizations that focus on education and advisory services to women and/or minorities.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Highly diverse management team
Hotel Engine has a diverse management team and supports an inclusive workforce. Our ERG Engine4Everyone plans to incorporate unconscious bias training into hiring practices and team development.
Unconscious bias training
Engine4Everyone will incorporate unconscious bias training. Additionally, team development trainings broaden cultural awareness and include sessions focused on the diversity of individual experiences
Diversity Employee Resource Groups
Engine4Everyone creates an inclusive environment where team members work together to develop policies and training, and identify workplace initiatives and community involvement opportunities.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Hotel Engine offers team members a Health Savings Account (HSA). Individuals can contribute up to $3,500 and families up to $7,500 per year.
Disability Insurance
We offer short-term disability insurance, which covers up to 60% of pre-tax weekly earnings. The maximum weekly benefit is $2,000. There is optional voluntary Accident and Critical Illness coverage.
Dental Benefits
Vision Benefits
Health Insurance Benefits
We offer multiple health insurance plans, including an option that covers 100% of an individual’s premium.
Life Insurance
Pet Insurance
Team members are eligible to enroll in voluntary pet insurance benefits.
Wellness Programs
Go365 is an employee wellness program that incentivizes employees to make healthier choices and rewards them for taking steps to better health.
Onsite Gym
Mental Health Benefits
All employees (and their dependents) – whether enrolled in our health coverage or not – have access to our Employee Assistance Program (EAP), which includes mental health services.
Retirement & Stock Options Benefits
401(K) Matching
Hotel Engine's 401(K) matching launches in the first quarter of 2021.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 9 weeks of parental leave for the primary caretaker and 2 weeks of leave for the secondary caretaker.
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Our parental leave programs apply to team members who have adopted children.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive two paid volunteer days per year.
Paid Holidays
Paid Sick Days
Team members receive 40 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Hotel Engine offers team members the ability to attend job-related conferences and seminars.
Promote from within

Additional Perks + Benefits

As an additional perk, team members can take advantage of hotel rate discounts on the Hotel Engine platform.

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