Marketing Operations Manager at Skupos

| Greater Denver Area
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Skupos is the data platform for the convenience retail industry. Retailers, distributors, and brands connect to the Skupos network to create value from disparate data. Convenience retail is a long-standing industry with limited technology adoption, but is responsible for more revenue annually than all of e-commerce in the United States. Skupos leverages our massive datasets to build tools that help the industry succeed.
Skupos software integrates at a retailer’s point of sale, generates analytical insights, and automates the inventory and ordering process. For distributors and CPG brands, we provide real-time visibility into consumer purchasing decisions and enable automated promotional discounts at the point of sale. We view our company as revolutionizing a brick-and-mortar industry by bringing cutting-edge technology to physical stores, and helping harness data to create a frictionless connection between millions of people and the products they need.
What You'll Do
We are seeking a Marketing Operations Manager who will be part of a dynamic and collaborative effort to bring Fortune 500 technology to small businesses. Skupos has a fast-growing base of active users and a vocal group of advocates, in a technologically-underserved industry that powers 4% of the US economy, and sees 50% of the US population purchase each day. This is a nitty gritty, dirt under the fingernails industry that needs your help.
Our ideal candidate is passionate about data and gets excited about diving deep into Marketo, Salesforce or any data source to find opportunities. You will identify drop-off in the sales funnel and come up with innovative ways to turn data into actionable reports. You will collaborate with the Sales Team and Sales Management often, insuring new processes designed to improve Marketing visibility and actionability are followed. As the team generates content you will work to create meaningful drip campaigns using complex rules to communicate the right message at the right time to the appropriate prospective customer. The ideal candidate comes from an emerging software category where both end-user and channel education play an outsized role.

What You'll Get To Do

  • Own the lead flow of prospective customers driven by Marketing efforts
  • Design and implement a tracking framework to identify first, last and multi-touch attribution models for the Skupos customer base
  • Manage technical and operational aspects of Marketo to generate, nurture, distribute and report on leads
  • Leverage data in Salesforce to create reports and dashboards providing actionable data for the Marketing, Sales and greater Skupos teams
  • Collaborate with Salesforce Admin and Sales to maintain database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our marketing database
  • Work closely with the Sales team to make sure Marketing processes are implemented correctly, gather feedback about what’s working and identify where adjustments are needed
  • Collaborate with Design and Marketing to release landing pages and email templates
  • Implement and report on marketing drip campaigns
  • Compose email communications for Marketing campaigns and automated Sales outreach

What You Should Have

  • 3+ years marketing experience in B2B tech marketing
  • 2+ years deep experience with Marketo and Salesforce
  • Certified Marketo Admin, certified Salesforce Admin is a plus
  • Excellent strategic thinker with exceptional problem-solving and critical-thinking skills
  • Attentive to detail and extremely organized
  • Highly personable, always wants to learn more, humble
  • Operate well in an environment of rapid change, tight deadlines, limited resources, and cross-functional dependencies
  • Familiarity with revenue attribution tools, analytics tracking and best-in-class digital ad platforms
  • Basic understanding of HTML/CSS is a plus
  • Bachelor’s degree required

What We Offer
+ Competitive salary
+ Equity
+ Major role in a strong, small and growing product and technology team
+ Be a part of a key platform of product offerings to the retail convenience store industry
+ Healthcare benefits
+ 401K
+ Commuter benefits

What You'll Get To Do

  • Own the lead flow of prospective customers driven by Marketing efforts
  • Design and implement a tracking framework to identify first, last and multi-touch attribution models for the Skupos customer base
  • Manage technical and operational aspects of Marketo to generate, nurture, distribute and report on leads
  • Leverage data in Salesforce to create reports and dashboards providing actionable data for the Marketing, Sales and greater Skupos teams
  • Collaborate with Salesforce Admin and Sales to maintain database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our marketing database
  • Work closely with the Sales team to make sure Marketing processes are implemented correctly, gather feedback about what’s working and identify where adjustments are needed
  • Collaborate with Design and Marketing to release landing pages and email templates
  • Implement and report on marketing drip campaigns
  • Compose email communications for Marketing campaigns and automated Sales outreach

What You Should Have

  • 3+ years marketing experience in B2B tech marketing
  • 2+ years deep experience with Marketo and Salesforce
  • Certified Marketo Admin, certified Salesforce Admin is a plus
  • Excellent strategic thinker with exceptional problem-solving and critical-thinking skills
  • Attentive to detail and extremely organized
  • Highly personable, always wants to learn more, humble
  • Operate well in an environment of rapid change, tight deadlines, limited resources, and cross-functional dependencies
  • Familiarity with revenue attribution tools, analytics tracking and best-in-class digital ad platforms
  • Basic understanding of HTML/CSS is a plus
  • Bachelor’s degree required

What We Offer
+ Competitive salary
+ Equity
+ Major role in a strong, small and growing product and technology team
+ Be a part of a key platform of product offerings to the retail convenience store industry
+ Healthcare benefits
+ 401K
+ Commuter benefits

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • AsanaManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Skupos is in the heart of Downtown Downtown only a few blocks away from Union Station with a beautiful view of the Rocky Mountains!

An Insider's view of Skupos

What’s the vibe like in the office?

Life at Skupos provides employees with a balance of being relaxed and autonomous, but we all work really hard & go above and beyond to get our jobs done. If you need a breather, it's cool to take a break and play some ping pong. There is also a solid sense of camaraderie & collaboration throughout the office that extends across the different teams.

Michael

Integration Specialist

How do you collaborate with other teams in the company?

As the Salesforce Admin, I am constantly working with all departments across the company. Collaborating w/ this many people requires that I am easily accessible to both SF & Denver offices. To ensure this happens, I set up weekly meetings w/ each team to discuss their needs, as well as a meeting for everyone to attend so we're all on the same page.

Hannah

Salesforce Admin

How has your career grown since starting at the company?

The focus on "Learn Fast" at Skupos has given me so many opportunities to advance and understand the industry in an incredibly short period of time. I started with Skupos as a Customer Service Representative and I've moved all the way up to Team Lead for Customer Success. A true Cinderella story!

Matt

Team Lead, Customer Success

What projects are you most excited about?

I am excited to lead a workshop focusing on growing the skills of our management team. Skupos is actively investing in the learning and development of our employees and I couldn’t be happier to be a part of this initiative. This project has helped me stretch beyond my comfort zone with endless support from my leaders and team.

Alyssa

Learning & Development Manager

What are Skupos Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses.
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Time allotted for learning
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