Marketing Operations Manager
LogRhythm is a world leader in NextGen Security Information and Event Management (SIEM), empowering organizations to successfully reduce risk by rapidly detecting, responding to and neutralizing damaging cyberthreats. Our platform combines user and entity behavior analytics (UEBA), network traffic and behavior analytics (NTBA) and security automation & orchestration (SAO) in a single end-to-end solution. Among other accolades, LogRhythm is positioned as a Leader in Gartner’s SIEM Magic Quadrant. We are based in Boulder, CO with offices in Maidenhead UK, Australia, Singapore, Germany and The Netherlands.
We are seeking an experienced Marketing Operations Manager who is passionate about using marketing automation to improve engagement to join our team in Boulder, CO. The Marketing Operations Manager plays a critical role in improving LogRhythm’s funnel conversions and lead gen efforts and will be responsible for creating, monitoring and reporting on segmentation and nurture campaigns ensuring, while also establishing and maintaining scalable processes that ensure best practices.
Responsibilities:
- Create and execute complex nurture or drip campaigns to improve engagement
- Create tracking campaigns that support the measurement of demand gen efforts
- Manage and maintain Marketo audience segmentations
- Support in the scrubbing and importing of lead gen lists
- Support in daily and monthly monitoring and reporting for deliverability and ad hoc monthly reporting requests
- Build, test, and deploy email campaigns including newsletters and promotional emails
- Monitor, analyze and report on email performance, including maintaining benchmarks and identifying potential issues
- Keep abreast of and ensure compliance with email marketing regulations and best practices
Who you are:
- 3-5 years of marketing operations experience including pipeline building, building and maintaining a lead / contact lifecycle model, and nurturing
- 2+ years of Marketo experience required
- 1+ years CRM experience, specifically Salesforce.com
- Must have advanced proficiency in Excel
- Strong analytical skills and experience with reporting and data analysis
- Project management skills, with attention to details
- Ability to balance, prioritize and deliver excellent results under tight deadlines
- Strong HTML skills preferred
- Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
- BS/BA degree preferred in Business Administration, Computer Science, Marketing or similar field
LogRhythm is proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.