Do you have a passion for understanding the customer? Are you a highly analytical and detail-driven marketer? Gogo Business Aviation is looking for a Marketing Operations Manager to execute Marketing programs, ensure effective and efficient lead flow, and develop, execute, and draw insights from reports and dashboards for our growing Marketing team. This position is ideal for a constantly curious problem solver who loves to plan and execute data-driven marketing programs.
Our ideal candidate is a strategic thinker yet has an eye for the details, analytical, an expert in driving solid operations programs, and has the business acumen to translate data-driven decisions into actionable enhancements to fuel sales growth. If you are a collaborative team player with a passion for continual improvement and an obsession for delivering impactful marketing programs that contribute to the bottom line, we are looking for you.
COME ON BOARD THE MARKETING TEAM!

How will you make a difference?

• Research and implement new tools as needed to expand and/or enrich demand generation programs
• Own the integration management of the marketing tech stack consisting of third-party platforms including Marketo, Salesforce, Vidyard, ON24, Google Analytics, and others
• Ensure that our lead scoring model is aligned with our go-to-market strategy and provide continuous analysis and optimization
• Manage the lead lifecycle model that reflects the customer journey
• Be the team lead for ongoing tracking and reporting to monitor campaign effectiveness and pipeline impact of marketing programs
• Daily oversight of Marketo instance and functionality in support of marketing campaigns and communications. Maintain strong integration between Marketo and Salesforce
• Design workflows and templates and execute progressive demand generation and nurture/DRIP campaigns with Marketo
• Collaborate with marketing to implement campaign forms, landing pages, emails, remarketing ads, and other technical integrations critical to the marketing engine.
• Establish and deliver marketing reporting, dashboards and analysis on campaign performance, conversions, attribution and effectiveness
• Be the marketing funnel expert and improve targeting by continuously improving the database quality using tactics such as data enrichment, list segmentation, and batch list loading
• Work closely with sales to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualification
• Partner with Marketing Program owners to support campaigns
• Data mine from prospects in CRM to formulate segmented communications lists
• Manage contact database, unsubscribes/opt-outs, and list imports
• Embrace a test and learn mindset, dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of campaign
• Perform analysis for pattern recognition and correlations across market segments and target demographics to find and capitalize on areas of opportunity
• Analyze campaign effectiveness and report on campaign metrics, closed loop reporting and ROI

Qualifications

• BS or BA in a Marketing, technical or business discipline. MBA preferred
• 5+ years of marketing operations or marketing automation experience within a B2B environment.
• 3+ years of relevant B2B SaaS marketing operations experience

Required Skills, Experience and Talents

• Advanced proficiency with Marketo, 3+ years admin experience is a must
• Experience with Salesforce CRM required
• Demonstrated proficiency with database design concepts, modelling, and segmentation
• Acquisition lead generation campaign/program experience and an understanding of marketing funnel metrics and lead life-cycle processes

Preferred Skills, Experience and Talents

• Marketo Certification (MCE) highly preferred
• Email marketing experience, including deliverability, compliance, split testing and optimization
• Possess an analytical mind and recommend actions/changes based on insightful data mining
• Experience managing and implementing projects that impact lead funnel (i.e. - lead scoring, lead routing)
• Strong project management skills and ability to work on many projects simultaneously
• Excellent organizational skills and analytical skills with strong attention to detail.
• Strong written and verbal communications skills

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Gogo Business Aviation requires that all candidates disclose their COVID-19 vaccination status in their job application. All new employees or contractors hired on, or after January 14, 2022 are required to provide proof of full vaccination or, a medical or religious Gogo approved exemption, within 4-days of their start date.

Equal Pay Disclosure(s)

Colorado Equal Pay Statement: Disclosure required by sb19-085 (8-5-20) of the minimum salary compensation for this role to be located in the state of Colorado.

Base Pay:

88,000.00 - 110,000.00 USD Annual

Target Annual Short-Term Incentive:

Bonus Plan at 10% (% of Annualized Base Pay)

Eligible for Incentive Stock Program:

Yes

Benefits:

Gogo offers competitive benefits including medical, dental and vision coverage with plans that can fit each employee’s needs. We offer an immediate vesting 401k plan, paid time off and volunteer time off. Employees have the option to participate in an Employee Stock Purchase Plan. Visit the Careers page on our website for more information at www.gogoair.com/careers.

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Gogo is an Equal Opportunity Employer and Affirmative Action Employer and works in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity.

Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability.

The EEO is the law and is available here.

Gogo participates in E-Verify ( English and Spanish ).

Right to Work Statement ( English and Spanish ).