Marketing Operations Manager (Remote) at Vendavo

| Greater Denver Area | Remote
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Company Description

We collaborate with our customers like few others in our industry. That’s how we help global businesses achieve extraordinary outcomes in driving predictable, profitable outcomes and growth, by combining the best technology, processes, and – most importantly – people.

It doesn’t stop with unlocking opportunities for customers: We’re committed to creating growth, opportunity, diversity, and inclusion for our employees, too.

Our team is growing. You will, too.

Job Description

The role of the Marketing Operations Manager is to focus on the strategy, design, execution, and continual optimization of Vendavo’s demand management processes and technology infrastructure, with the goal of increasing marketing’s contribution to revenue through campaign ROI analysis, optimization and infrastructure management, KPI tracking performance, optimizing and managing the Martech stack, developing and implementing marketing segmentation strategies, and improving the quality and accuracy of the marketing database.

The Marketing Operations Manager will also provide senior marketing management with frequent and ongoing analysis and reporting by actively monitoring, analyzing, and reporting on the status of key marketing initiatives, marketing program ROI, customer acquisition and retention and demand conversion.

What you will do: 

  • Manage and optimize the global marketing database with the goal of increasing accuracy and enrichment.
  • Work with program marketing and sales operations to develop consistent processes to ensure campaign attribution is being reported correctly and accurately.
  • Manage list imports, account tagging, opt-out oversite, GDPR compliance and provide other operational support as needed.
  • Own the Total Addressable Market segmentation process and strategy through to account tagging in CRM and marketing automation systems and be able to measure TAM account engagement.
  • Manage and analyze the global lead-to-opportunity process to achieve more efficient and effective qualified lead generation by utilizing various marketing technologies including Salesforce, Marketo, Google Analytics, and more.
  • Analyze global marketing demand generation campaign ROI through metrics/dashboards to help increase marketing contribution to pipeline, with greater efficiency.
  • Improve marketing qualification procedures including lead scoring, lead routing, sales follow up and routing.
  • Generate weekly reports on key marketing KPI’s and conduct quarterly business reviews providing insights on the entire demand funnel while making recommendations for increasing pipeline, demand velocity, and improved sales and marketing coordination.
  • Inform senior marketing management through report preparation, presentations, interpreting information and making recommendations.
  • Document, manage, and develop key marketing processes and support the rest of the marketing team with process improvement, measurement, tracking and analytics relevant to their functional areas.
  • Monitor campaign results across various channels including digital advertising, PR, social, direct mail, etc to ensure operational efficiencies are in place and seek ways to increase response rates.
  • Improve and scale global technology Martech roadmap by evaluating and implementing tools and technology that will enable campaign and marketing process innovation, along with managing several technology vendor relationships and contracts.


  • Bachelor's degree in Marketing, Information Systems, or related field
  • Minimum 3-5 years of marketing or sales operations experience in an agency or corporate environment. Mix of public/private experience with company revenues of $100m - $500m+ (B2B SaaS business experience desired but not required).
  • 3-5+ years’ experience using or related CRM system.
  • 3-5 years’ experience using a marketing automation platform (Marketo preferred but not required).
  • Salesforce Admin or Marketo certification highly desired but not required.
  • Working knowledge of marketing KPIs and best practices.
  • Advance Excel skills required with SQL expertise highly desired but not required
  • In depth knowledge of Marketing or Sales Operations technologies, processes, and metrics.
  • Excellent communication and presentation skills.
  • Ability to work cross functionally with all departments to ensure operational alignment.
  • Excellent planning, execution, time management and project management skills.
  • Strong problem-solving skills, the ability to think creatively and use sound judgment when making business decisions.
  • Personal drive to continually grow and enhance skills and knowledge.

Additional Information

  • Competitive base salary + bonus
  • Comprehensive health benefits including medical and dental
  • Unlimited paid time off
  • Flexible working hours

All your information will be kept confidential according to EEO guidelines.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • SalesforceCRM
    • Adobe CampaignLead Gen
    • FullContactLead Gen
    • MarketoLead Gen


Our company is in the best part of downtown Lodo by plenty of bars, restaurants plus an easy five minute walk from Union Station.

An Insider's view of Vendavo

What’s the vibe like in the office?

The office vibe is collaborative, casual, fun and team oriented


Talent Acquisition Manager

What are Vendavo Perks + Benefits

Vendavo Benefits Overview

flexible work schedule, great location, company lunches and happy hours, internal promotion opportunities, remote work from home options, medical, dental, vision insurance, unlimited time off, paid holidays, short and long term disability, 401K

Volunteer in local community
Food Bank of the Rockies, Food for Thought
Partners with Nonprofits
Food Bank of the Rockies, Food for Thought
Friends outside of work
Eat lunch together
Intracompany committees
Annual holiday party, wellness program, volunteer program
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Vendavo offers employees professional development opportunities like The ability to attend job-related conferences and seminars.
Diversity Program
Lunch and learns
Vendavo hosts lunch and learns meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
Paid industry certifications
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