Marketing Operations Associate

| Greater Denver Area
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About Udemy for Business

The Udemy for Business Revenue Operations team is responsible for enabling our Marketing, Sales and Customer Success teams to scale and grow revenue efficiently. We own the systems & applications, processes, and analytics to make the teams aligned to drive visibility, transparency, and accountability for our revenue growth. As the Marketing Ops Associate, you work closely with Marketing and Sales Ops to drive new and upsell opportunities for our teams. You will need to be a whiz in Marketo, love data and have a flair for great communications. The problems we're solving are big: the rapidly changing business landscape is forcing people to upgrade their skills more frequently. Employees today seek and expect ongoing learning and development from their employer. Fueled by Udemy's unique and powerful content marketplace we are able to deliver on-demand and relevant learning content to organizations to close the skills gap. We're growing our Marketing Ops team within our world-class Revenue Operations team. This team will be a mighty team with a big impact on how we drive revenue.

About The Role

We are seeking an experienced Marketing Operations Associate to ensure no lead is left behind and every buyer and customer touchpoint is tracked. This person will play a critical role in building and maintaining our revenue engine automation infrastructure, facilitating marketing campaign execution, and database health through scalable and efficient processes. We've experienced tremendous growth over the last few years and this role is critical to ensuring we continue to rapidly scale our Marketing operations.

Here's what you'll be doing:

  • Expertise on technical configuration, integration and coordination of our Marketo instance and related technologies and processes within the Revenue operations tech stack 
  • Ensure our Marketing tech stack, particularly Marketo, is set up so that we’re collecting the right data in the right way at the right time. It’s up to you to make sure we can deliver accurate campaigns for our Marketing team and leads to our Sales team 
  • Establish and maintain scalable processes in Marketo and Salesforce and the integration with the larger Revenue Operations tech stack that ensure best practices in campaign and lead management
  • Manage technical resources within the marketing tech stack (Marketo, SFDC and Full Circle CRM) and create a vision that allows us to scale, automate and us to become a data-driven organization
  • Be our visionary in what a world-class Tech stack should look like to scale our operations along with our revenue growth
  • Help drive closed-loop reporting from Leads to Revenue so that we know our ROI by campaign, offer, and source
  • Manage all data, technical and process integration with Product, IT etc.
  • Optimize our Marketo instance to make sure the program folder structure and program templates are set up correctly and operational programs run flawlessly

We're excited about you because you have:

  • 2-5+ years of direct marketing operations experience including, building and maintaining a lead / contact lifecycle model, data integrity and data processes and technology integrations
  • 2+ years of Marketo Experience 
  • 2+ years of CRm experience, specifically Salesforce.com
  • You speak conversion rates, know what MQL stands for and love demand gen execution
  • An interest for how we can improve our campaigns, channels and ultimately drive leads through the top of the funnel
  • Experience with systems, mostly Marketo and interested in solving big business problems 
  • An Interest for analytics and a proven track record of building full-funnel processes and reporting
  • Thorough understanding of marketing ops best practices, particularly in campaign management and Demand Gen 
  • Ability to communicate complex analyses and build excitement in an easily understandable way for all audiences within Udemy for Business

LI-AM1

About Udemy

We believe anyone can build the life they imagine through online learning. Today, more than 50 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.

Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • ParseLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Angular.JSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • Node.jsFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • WordpressCMS
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • SalesLoftCRM
    • GainsightCRM
    • BoostupCRM
    • HighSpotCRM
    • LookerCRM
    • MailChimpEmail
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • VidyardLead Gen
    • 6senseLead Gen

Location

We are located in the LoDo neighborhood, with access to Union Station, Milk Market and Coors Field.

An Insider's view of Udemy

How would you describe the company’s work-life balance?

Udemy's work-life balance is amazing! Our hybrid structure gives me the ability to take easy lunch walks and do some tidying during breaks when I'm working from home. Our managers also really encourage us to stay within our working hours and take our flexible PTO!

Molly

Account Development Representative

What projects are you most excited about?

I'm constantly inspired by the mission to improve lives through learning and inclusive international reach. My passion for equity and education is what brought me to Udemy. I was immediately drawn to our mission and was thrilled to experience the meaningful impact at scale, from leadership and through our products and relationships.

Levi

Customer Success Manager

How does the company support your career growth?

I started as an ADR here in Denver. Though I pivoted to sales before the pandemic, I was able to pursue my passion of facilities, project management, and people within the Workplace team, based on my previous experience within Brewery Facilities. Udemy embodies the term retention – they want great talent, and keep top talent by hiring within!

Mika Jensen

Senior Workplace Associate

How do you empower your team to be more creative?

We ask team members to spend at least 10% of their time on a project of their choosing, that could help achieve Udemy's OKRs. This is an opportunity for them to do something that will feed into their interests while making an even bigger impact on our company. One partners with The Last Mile, helping incarcerated individuals reenter the workplace.

Han Hong

Senior Manager, Customer Success

What makes someone successful on your team?

Success on Udemy's Sales team is all about strategic effort and positive attitude. We're lucky to sell an awesome product like Udemy Business where effort and attitude is enough get our prospects and clients excited about our mission to democratize learning!

Alex

Corporate Account Executive

What are Udemy Perks + Benefits

Udemy Benefits Overview

Through a partnership with Alliant Employee Benefits, Udemy offers a competitive benefits package. A selection of comprehensive medical plans are available as well as family building services, dental, vision coverage, a competitive 401k, commuter benefits, life & disability insurance as well as parental leave and vacation days.

Udemy also recognizes the importance of mental health among the workforce and partners with Modern Health to ensure support is available as required.

Culture
Volunteer in local community
Udemy employees volunteer at A Precious Child, Spark, Tusla, LÖSEV, and more.
Partners with nonprofits
Udemy's partnerships include The Last Mile, Upwardly Global, AnnieCannons, SV Academy, and Sentinels of Freedom.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
President's club
Flexible work schedule
We offer a 2-week ease-back program to help new parents slowly return to work.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Employees learn what unconscious bias is, how unconscious bias harms people and companies, and how to identify your own unconscious biases.
Mean gender pay gap below 10%
Diversity employee resource groups
Udemy currently has 10 employee resource groups. Our groups focus on different races, genders, the LGBTQIA+ community, neurodiversity and mental health, parents, and more.
Hiring practices that promote diversity
Our balanced hiring strategies focus on strategic partnerships, events, and resources to broaden our reach and create equitable and inclusive recruiting practices.
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2,850 annually to their healthcare FSA and up to the $5,000 annual household limit for dependent care FSA.
Disability insurance
Short-term disability covers 66.67% of your regular pay, capped at $2,500 per week for up to 26 weeks. Long-term disability covers 66.67% of your regular pay, capped at $20,000 per month.
Dental insurance
Our dental plan covers $2,000 of expenses per year with an option to buy up to a plan covering $3,000.
Vision insurance
In-network eye exams on our vision plan have a $10 copay with a $180 annual limit for contact lenses and frames.
Health insurance
We have PPO, HDHP, and HMO options available.
Life insurance
Udemy provides Basic Life and AD&D benefits at no cost to employees. AD&D pays 2x your annual salary, capped at $500,000. Employees can purchase additional life and AD&D insurance.
Pet insurance
PlanPet offers employees a 10% discount on pet insurance plans.
Wellness programs
As a part of our Whole U program, Udemy is proud to offer Modern Health to provide Udemates across the globe with comprehensive mental health support.
Mental health benefits
Benefits include and coaching through Modern Health, meditation and mindfulness through Headspace, and Employee Assistance Programs for mental health support, resources, and more.
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
We offer an annual match of 25% of your contribution, up to the first 6% of your salary (capped at $500 annually). Any match vests 50% after one year of employment and 100% after two years.
Company equity
Udemy offers restricted stock units. New hires will vest 25% of their RSUs on the first anniversary of the grant date, then in equal quarterly installments for an additional 3 years.
Employee stock purchase plan
Eligible employees can purchase company shares at a 15% discount and are capped at an annual maximum of $21,250 USD.
Performance bonus
Charitable contribution matching
Udemy matches dollar for dollar (up to $100), per full-time employee per year, to eligible nonprofits and charities that carry a 501(c)(3) tax status (or equivalent internationally).
Child Care & Parental Leave Benefits
Childcare benefits
We offer a care concierge through Wellthy and parenting support through Maven. Our Flexible Spending Accounts can also cover daycare expenses for children and mentally/physically disabled dependents.
Generous parental leave
In addition to state and federal parental leave, we offer 12 weeks’ parental leave at 100% base salary.
Family medical leave
Adoption Assistance
We provide a combined $25k lifetime benefit for eligible fertility, adoption, and surrogacy expenses.
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Full-time hourly employee accrue 5 hours per pay period (15 days per year). Salaried employees have non-accrued and flexible Discretionary Time Off.
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
We offer commuter benefits through Twic, allowing employees to set aside pre-tax dollars from their paychecks to use on eligible parking and/or transit expenses (up to $280 per month pre-tax each).
Company-sponsored outings
Our Workplace team and Culture Club set up on-site and off-site events, such as monthly happy hours, annual summer picnics and holiday parties, tickets to a local baseball game, and more.
Free daily meals
Employees in the office get free lunch twice a week.
Free snacks and drinks
Snacks and beverages are available at all times in our office kitchens.
Some meals provided
Lunches are served every week on Wednesday and Thursday in our Denver and San Francisco offices.
Company-sponsored happy hours
Udemy hosts monthly happy hours at their offices.
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Upon hire, a one-time $500 work-from-home reimbursement is available to employees who do not have access to a desk in one of our offices. They are also eligible to submit a monthly $35 WFH expense.
Professional Development Benefits
Job training & conferences
Udemy offers free access to the entire Udemy and Udemy Business course libraries. We also offer an internal mentorship program, career development programs, DEI learning paths, and more.
Lunch and learns
Learning Walks combine photography, Udemy mobile, and inspiration to encourage employees to get away from their desks to learn. Guest Voices bring perspectives outside of Udemy to inspire and teach.
Promote from within
Mentorship program
MentorU connects people who want to learn from more experience employees across the organization so both mentor and mentees develop a deeper understanding of how to be successful at Udemy.
Continuing education stipend
We offer up to $1,500 annually for external learning opportunities after six months of employment.
Continuing education available during work hours
Our UDays allow employees to dedicate one work day per month for personal and professional learning. Udemy DEAL hour encourages everyone to spend one hour each month for learning.
Online course subscriptions available
Virtual coaching services

Additional Perks + Benefits

Udemy has a robust culture of continuous learning and a commitment to democratizing education for all. We not only promote professional growth and development, but create the space and provide the resources so our employees can actively learn and develop their skills.

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