Marketing Operations Associate at Udemy

| Greater Denver Area
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About Udemy for Business
The Udemy for Business Revenue Operations team is responsible for enabling our Marketing, Sales and Customer Success teams to scale and grow revenue efficiently. We own the systems & applications, processes, and analytics to make the teams aligned to drive visibility, transparency, and accountability for our revenue growth. As the Marketing Ops Associate, you work closely with Marketing and Sales Ops to drive new and upsell opportunities for our teams. You will need to be a whiz in Marketo, love data and have a flair for great communications. The problems we're solving are big: the rapidly changing business landscape is forcing people to upgrade their skills more frequently. Employees today seek and expect ongoing learning and development from their employer. Fueled by Udemy's unique and powerful content marketplace we are able to deliver on-demand and relevant learning content to organizations to close the skills gap. We're growing our Marketing Ops team within our world-class Revenue Operations team. This team will be a mighty team with a big impact on how we drive revenue.
About The Role
We are seeking an experienced Marketing Operations Associate to ensure no lead is left behind and every buyer and customer touchpoint is tracked. This person will play a critical role in building and maintaining our revenue engine automation infrastructure, facilitating marketing campaign execution, and database health through scalable and efficient processes. We've experienced tremendous growth over the last few years and this role is critical to ensuring we continue to rapidly scale our Marketing operations.

Here's what you'll be doing:

  • Expertise on technical configuration, integration and coordination of our Marketo instance and related technologies and processes within the Revenue operations tech stack 
  • Ensure our Marketing tech stack, particularly Marketo, is set up so that we’re collecting the right data in the right way at the right time. It’s up to you to make sure we can deliver accurate campaigns for our Marketing team and leads to our Sales team 
  • Establish and maintain scalable processes in Marketo and Salesforce and the integration with the larger Revenue Operations tech stack that ensure best practices in campaign and lead management
  • Manage technical resources within the marketing tech stack (Marketo, SFDC and Full Circle CRM) and create a vision that allows us to scale, automate and us to become a data-driven organization
  • Be our visionary in what a world-class Tech stack should look like to scale our operations along with our revenue growth
  • Help drive closed-loop reporting from Leads to Revenue so that we know our ROI by campaign, offer, and source
  • Manage all data, technical and process integration with Product, IT etc.
  • Optimize our Marketo instance to make sure the program folder structure and program templates are set up correctly and operational programs run flawlessly

We're excited about you because you have:

  • 2-5+ years of direct marketing operations experience including, building and maintaining a lead / contact lifecycle model, data integrity and data processes and technology integrations
  • 2+ years of Marketo Experience 
  • 2+ years of CRm experience, specifically Salesforce.com
  • You speak conversion rates, know what MQL stands for and love demand gen execution
  • An interest for how we can improve our campaigns, channels and ultimately drive leads through the top of the funnel
  • Experience with systems, mostly Marketo and interested in solving big business problems 
  • An Interest for analytics and a proven track record of building full-funnel processes and reporting
  • Thorough understanding of marketing ops best practices, particularly in campaign management and Demand Gen 
  • Ability to communicate complex analyses and build excitement in an easily understandable way for all audiences within Udemy for Business

LI-AM1
About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 50 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

We are located in the LoDo neighborhood, with access to Union Station, Milk Market and Coors Field.

An Insider's view of Udemy

What are some social events your company does?

Udemy Denver office really values creating an amazing social culture. Last year we attended Rockies games, went go-karting, comedy night, volunteer activities, bar cart, corn maze and more! This year our Culture Crew is planning more outdoorsy events, sporting events, trivia nights, and of course more bar carts!

Katie Keith

Account Development Representative

How do you collaborate with other teams in the company?

One of my favorite things about working here is how open people are to collaborating since every individual wants to see Udemy continue to grow! Our departments work endlessly to provide new information we share with the public. Without the ability to spend a quarter of my day speaking with different teams, I would not be successful in my role!

Christine Mavraganis

Mid Market Account Executive

How does the company support your career growth?

The high-growth nature of the business, especially in the new Denver office, has created great opportunities to work with different cross-functional teams. Not only is there a great opportunity to learn about different sides of the business, there's also a great deal of visibility into the impact you make. Great spot for professional growth!

Jim Doyle

Recruiter

How do you empower your team to be more creative?

We ask team members to spend at least 10% of their time on a project of their choosing, that could help achieve Udemy's OKRs. This is an opportunity for them to do something that will feed into their interests while making an even bigger impact on our company. One partners with The Last Mile, helping incarcerated individuals reenter the workplace.

Han Hong

Senior Manager, Customer Success

What projects are you most excited about?

I am most excited about being apart of the office move in Denver as well as completing an entire build-out and rebrand. I am super passionate about design and creating an environment that connects people in different departments and backgrounds.

Danae Avery

Senior Workplace Coordinator

What are Udemy Perks + Benefits

Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2,750 annually to their healthcare FSA and up to the $5,000 annual household limit for dependent care FSA.
Disability Insurance
Disability insurance covers 66.67% of annual salary up to $10,000 monthly maximum payout.
Dental Benefits
Our dental plan covers $2,000 of expenses per year with an option to buy up to a plan covering $3,000.
Vision Benefits
In-network eye exams on our vision plan are a $10 copay with a $180 limit for contact lenses. Frames can be purchased every year and are covered up to $180 + 20% of the amount above $180.
Health Insurance Benefits
We have PPO, HDHP and HMO options available to Denver employees.
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Udemy offers a discretionary employer match. The match formula is 25% of your contribution, up to the first 6% of an employee's salary, with a cap of $500.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for birth mothers. We also provide 8 weeks of leave for the for fathers and adoptive parents.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Snacks are available at all times in our office kitchens. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday.
Stocked Kitchen
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
We offer $1500 annually for continuing education after 6 months of employment.
Time allotted for learning
Online course subscriptions available