Marketing Operations Analyst
We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.
Responsibilities:
- Develop and maintain Marketing Performance dashboards, working with stakeholders to define and prioritize requirements for new dashboards or feature enhancements
- Quantify impact of major marketing initiatives and communicate findings to Marketing and Executive leadership
- Analyze campaign performance across the buyer’s journey to identify points of fallout and provide actionable insights to campaign managers
- Help connect the dots across the buyer’s journey by synthesizing complex data from multiple sources to tell a compelling story
- Work with Marketing Operations, Sales Operations and Data Science to define requirements and build standardized data sets
- Lead user enablement and develop documentation for Marketing performance reporting, helping users self-serve and draw insights from the data
Required Skills/Experience:
- 3-5 years experience in Analytics, BI or Finance working directly to support marketing teams
- 2+ years experience building data visualizations/dashboards using Tableau, Power BI or Microstrategy
- Bachelor’s Degree from a 4-year college/university with a relevant degree
- Experience using data prep & visualization tools (Alteryx, Tableau, Einstein Analytics, etc)
- High energy with the ability to juggle multiple priorities in a fast-paced and unstructured environment
- Experience working with web (Google Analytics, Adobe) and digital media data
- Experience working with Salesforce and Marketing Automation Data (Marketo, Eloqua)
- Some SQL knowledge
Preferred Qualifications:
- Knowledge of statistics (e.g., hypothesis testing, product experimentation, regressions
- Experience using Alteryx and joining complex data sets together a plus
- Experience building reports in Salesforce
- Experience working with marketing tools/platforms such as Engagio, DemandBase, Allocadia
Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
Benefits & Perks:
Alteryx has amazing benefits for all Associates which can be viewed here.