Marketing Operations Analyst

| Greater Denver Area | Hybrid
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Seeking a technically savvy individual who is the driving force behind empowering marketing success through technology. The Marketing Automation Administrator will be responsible for designing, developing and maintaining all marketing automation platforms and integrations. The ideal candidate will have extensive experience managing Marketo, designing, developing and managing integration of the Marketo platform with salesforce.com, websites and other 3rd party applications. Additionally, excellent verbal communication skills, the ability and passion to learn other marketing technology platforms are required to perform the role.

The leader we are looking for has the complete package – deep market technical expertise, business minded, full of integrity and possess strong attention to detail. Responsibilities will include but not limited to:

• Design, develop, maintain and monitor Marketo platform and all integrations with up/down stream systems
• Consult with marketing staff and devise an implementation strategy to achieve business objectives through the Marekto platform
• Develop and maintain campaign flows to effectively move prospects through the buyer's journey
• Develop repeatable business processes to enable marketing to self-serve in program execution
• Provision platform assets for use in campaigns (emails, landing pages, forms, segments, etc)
• Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs
• Serve as technical support for post-launch campaign issues
• Maintain awareness of Marketo release and patch schedules, align them with internal release schedules, and provide guidance on utilization of new campaign features where applicable
• Create documentation outlining campaign setup and procedures for other platform team members and/or how-to guides for additional configuration personnel
• Coordinate with content creation and design resources to ensure HTML assets are designed in line with marketing automation best practices and platform compatibility
• Document and follow extensive QA & test processes for all development and integration work
• Perform platform maintenance and related administrative tasks
• Manage form processing and website integrations

  • Knowledge of digital demand generation, content marketing and email marketing as it relates to marketing automation
  • Knowledge of 3rd party applications that integrate with Marketo
  • Knowledge of Web page design, online form data capture, HTML, CSS and JavaScript
  • Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities, and be willing to "roll-up your sleeves" to drive organizational change
  • Experience as an administrator of Marketo (preferred)
  • Experience with designing, developing and maintaining Marketo integration with Salesforce.com (preferred)
  • Understanding of marketo data model including use of custom data objects and data integration with external systems (preferred) 
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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • AWS (Amazon Web Services)Services

Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Culture
Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
President's club
Employee awards
Remote work program
Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like while using our offices as a place for collaboration, community, and team buildin
Diversity
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental insurance
Our dental plan covers $1500 of expenses per person.
Vision insurance
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health insurance
Vertafore offers three different health plans to meet the needs of our employees.
Life insurance
Pet insurance
We offer a Pet Insurance plan through Nationwide.
Wellness programs
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Employee stock purchase plan
Performance bonus
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provide 6 weeks of leave for the secondary caretaker.
Family medical leave
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Bereavement leave benefits
Company-wide vacation
Every year on the second Friday in April, our company shuts down for "Refresh & Recharge Day." It's a day to unplug and get back to what you love outside of work.
Office Perks
Commuter benefits
Company-sponsored outings
Vertafore hosts company outings annually.
Free snacks and drinks
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some meals provided
We provide free breakfast on Mondays and Fridays.
Company-sponsored happy hours
Recreational clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Tuition reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Promote from within
Mentorship program
Vertafore's mentorship framework is an independently led experience between a mentee and a mentor. Resources are ongoingly provided to start this relationship and keep it successful & valuable.
Online course subscriptions available
Personal development training

Additional Perks + Benefits

We felt like the stretch of no three day weekends from Feb - May was too long, so we added our own holiday! We celebrate Vertafore Rest and Recharge day in April, and the whole company has a long weekend.

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