About Us

Youtopia®: We’re on a mission to optimize your health with precision nourishment. Our initial product launch will provide a way to make this simple and achievable for all of us. Our tribe is built on the foundation of love, being a blessing to others, and transforming the lives of millions.

On our team, you will dedicate 70% of your working time doing what you do best: building amazing things with other amazing people in a fast-paced environment and having a blast doing it! Youtopia has an exciting opportunity for a Marketing Manager.

As our Marketing Manager, you will: 

• Assist in developing and primarily responsible for executing Youtopia’s marketing plan from pre-revenue launch, to public launch, to full scale.
• Create an integrated marketing mix leveraging insights, digital platforms, media, promotions, public and media relations, and creative storytelling.

• Utilize integrated digital platforms to drive brand awareness, amplify the story of Youtopia and drive the acquisition of new qualified consumers.
• Scale consumer interest through intentional segmentation.
• Build and execute strategies that drive customer referrals as the primary source of new customer acquisition using built-in tools within the Youtopia application.
• Responsible for developing and managing a content calendar, partnering with the internal operations and tech teams, and assessing results and business implications.
• Lead in developing a paid media strategy across PPC, SEO/Content, and social platform ads supporting strategic consumer acquisition.
• Create campaign reports to analyze critical data and uncover insights and relevant trends. Optimize campaign/media performance, extracting important business implications and return on ad spend (ROAS).
• Collaborate and partner with the internal and external resources to plan, develop, and produce necessary content.
• Leverage data that provide vital insights, implications, and recommendations.
• Keep the team involved and updated as insights are gained, milestones are accomplished, and performance goals are reached.

What you bring to the table:

• A passion for achieving optimal health and wellness through precision nourishment for yourself, your loved ones, and as many others as possible.
• History of developing successful marketing campaigns and promotional strategies that create awareness and spread virally through word of mouth, acquire new customers, and engage/motivate existing customers. 
• Customer-obsessed innovative thinker with a growth mindset who is never satisfied and constantly tests and optimizes various marketing tactics to maximize effectiveness.
• Proven strategies and techniques to build hype, rapidly screen and acquire qualified customers, and grow reach by leveraging marketing channels while driving Return on Ad Spend (ROAS).

Required experience and education:

• BA/BS or in marketing or related field.
• 5-7 years of experience with email marketing, lead nurturing, marketing funnels, marketing automation, and web and mobile analytics.
• 5+ years of experience leading and executing marketing campaigns both online and offline
• Local to Lakewood/Denver and excited to work on-site in a collaborative office
• Desire to work in a startup environment 
• Primary focus on direct-to-consumer marketing 
• Digital marketing channel ownership: SEO, SEM, email, social media, podcasting, public and media relations
• Offline direct to consumer marketing experience – direct mail, events, in-store retail 
• Data-driven, able to speak to campaigns you’ve built from scratch and how you have measured results (KPIs, data analytics, ability to speak to ROI, customer acquisition/retention numbers) 

Additional Preferred Qualifications:

• Bringing new products or brands to the market
• Category marketing understanding and design
• Capital raising campaigns
• Employer branding experience 
• HTML/CSS, Adobe Creative Suite
• Crowdfunding
• Preorder Experience
• Event planning and marketing
• Unique naming experience

Why you should work with us:

• Unique opportunity to work with a group of top professionals on the path to helping millions of people achieve vibrant health through the power of precision nourishment.
• Join a dynamic, collaborative team that will design and deploy innovative products. 
• Medical, dental, vision, short-term disability, and life insurance.
• Onsite fitness facility.