About Caliper Foods

Caliper Foods, formerly Stillwater, (caliperfoods.life) is a consumer packaged goods company that offers safe and standardized hemp-derived soluble cannabinoids to both consumers and manufacturers alike. 

Caliper Foods encompasses two distinct business lines: (1) Caliper Commercial Ingredients, which provides soluble CBD ingredients at scale to food, beverage, supplement, and other CPG manufacturers; and (2) Caliper Consumer, which sells its own line of CBD-infused products nationwide. 

Caliper Foods was founded in 2015 on the belief that cannabinoids, especially non-psychoactive compounds like CBD, are a major new category in functional ingredients.

About the Job

We are looking for a Marketing Manager for our Commercial Ingredients team who is not afraid to wear many hats across an exciting and growing company. This role will support our overall business unit marketing, including ownership of our B2B content, email, and social (LinkedIn) marketing and project management of all marketing efforts. As a key member of the team, this position requires a highly-motivated individual who’s not afraid to jump right into things with strong organization, project management, and communication skills. Candidate must be able to work in a team environment and be extremely passionate about being the voice of a growing brand.

Your responsibilities will include:

• Support overall planning, research, and execution of our business unit’s branding, marketing campaigns, lead generation activities, and tactics
• Translate our business unit strategy into a content marketing plan and coordinate “turkey slicing” across various customer touch-points (white papers/eBooks, webinars, paid eBlasts, email, paid and unpaid social, blog, paid trade pub articles, and PR articles)
• Create and manage Caliper Commercial Ingredients’ email and LinkedIn marketing programs, including strategy, content, creative, calendar, drip campaigns (email), and community management (social)
• Manage the creative process for all email and LinkedIn marketing to deliver content that is on-brand, relevant and compelling
• Oversee paid digital ads as applicable (social and Google Adwords), including A/B testing and performance analysis
• Execute and project manage all planned campaign and lead generation activities, including but not limited to: print and digital advertising, public relations, leadership speaking engagements, and trade shows
• Report marketing tactic metrics, analyze which efforts/outlets were most effective, and make recommendations on marketing spends based on the results
• Maintain the Commercial Ingredients website, sales materials, and customer collateral; update and develop additional tools as needed
• Work with our technical writer and sales ops to develop our sales toolkit - sets of presentations that showcase industry trends and other topics of interest to our customers
• Manage coordination of C-Level speaking engagements (bookings, travel, and content) in tandem with our PR agency
• Serve as a brand steward to ensure the Ingredients marketing strategy and positioning is accurately represented in all marketing activities and materials
• Collaborate with the Caliper Foods marketing team as needed to roll-out corporate directives and execute Ingredients business marketing projects

What we’ll love about you:

• A left and right brain thinker, who can lead both strategic and creative projects
• A process-oriented problem solver who can manage complex situations without panicking
• A team player with a distaste for mercenaries
• An organized, proactive nature that loves building systems and tools
• An emotionally mature adult who prefers to work with other emotionally mature adults
• ​​​​​​​An inquisitive, curious nature that views ignorance as an opportunity to learn or teach
• ​​​​​​​A willingness to admit error quickly and move immediately on to improvement
• ​​​​​​​A clear communicator in any format
• Excellent time management skills

What you’ll love about us:

• ​​​​​​​A fast-growing company with a deep belief in the value of developing talent internally from within
• ​​​​​​​A group of sane, most rational executives who try their best to be decent human beings
• ​​​​​​​An environment where fire drills are the exception, not the norm
• We offer flexible PTO for all full-time employees
• We pay competitive salaries for all roles. For salaried employees, we also cover 100% of your healthcare premium
• For more details on the culture we foster, visit: http://bit.ly/2F5zhPt

Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 3-5 years experience in marketing or project management (preferably both) within CPG industries
• Ability to travel for trade shows as needed, less than 10%
• Content, email, social (LinkedIn), and digital marketing experience, preferably within B2B
• Proficient in email marketing and related platforms
• Experience with LinkedIn paid ads, Google Adwords, and Google Analytics a plus
• Familiar with analytical and database tools