Marketing Manager

| Greater Boulder Area

The Marketing Manager at Sovrn is a role that requires a broad marketing and communications skill set. This person will leverage a variety of strategies, tools, and tactics—including automation, social marketing, lead generation, content marketing, SEO/SEM, and analytics—to support organizational goals. The ideal candidate is adept at technical marketing and comfortable with messaging.

Responsibilities

  • Utilize a mix of marketing and communications channels—including email, social, display, and search—to achieve marketing goals
  • Build and manage marketing automation campaigns
  • Develop lead generation strategies, and manage the tactics supporting them
  • Develop and own publisher onboarding and nurturing programs
  • Write and edit short-form copy, including email newsletters, social media posts, presentations, and blog posts
  • Build and manage daily, weekly, and monthly marketing and campaign KPI reports
  • Participate in the development and improvement of Sovrn.com, and manage conversion optimization and tracking on the site
  • Produce marketing collateral and presentations
  • Manage Sovrn’s presence at industry events, providing marketing support as needed.
  • Perform market research, market segmentation, and competitive analysis
  • Support SEO and SEM strategies for Sovrn websites
  • Leverage Sovrn social channels for communications efforts, and ensure all social content maintains a consistent brand voice
  • Be a single point of contact for assigned internal teams who require marketing support

Qualifications

  • 5+ years of general marketing and communications experience
  • 3+ years of digital marketing experience working on lead generation, sales marketing, or other ROI based campaigns
  • 2+ years of hands-on experience with marketing automation platforms such as SharpSpring, Hubspot, Pardot, or Marketo
  • Understanding of digital advertising. A deep understanding of programmatic advertising is a plus
  • Competence in writing and editing short copy
  • Strong analytical skills
  • A strong understanding of SEO and SEM tools and techniques
  • Display, social, and content marketing experience
  • Understanding of web analytics. Google Analytics is a plus

Position Reports to: Senior Director, Marketing

About Sovrn

We spend a great deal of our time online. Whether it’s for information, commerce, or entertainment, each of us has come to depend on what we research, discover, and share. Publishers – those who create and curate content – are what makes the Internet great. Yet these publishers practice their craft largely alone, in siloes – without reference points or insightful understanding about where they sit in the grand scheme of things. To add to the challenge, once a Publisher’s content is in the wild, then the task of building engagement, growing a loyal following and enriching the engagement with that following can sometimes feel like shots in the dark or worse, a black box. Moreover, making money from their craft can be a complex task for any independent publisher who might prioritize generating content first and money second.

Sovrn believes that independent publishers are the Internet's vibrancy. As a partner and advocate to tens of thousands of independent publishers, Sovrn provides tools, technologies and services that help publishers (a) make money; (b) get distribution to grow their audience; and (c) access a massive data commons providing extraordinary insights.

The landscape of content networks, adtech vendors, and the myriad of buy-side / sell-side companies can be a complete maze for any reasonable person to decipher. Sovrn cuts through the noise and simplifies things with a basic, straightforward mission:

Help content creators do more of what they want to do – and less of what they don’t


Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • HadoopFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

We are in a brand new building, close to breweries, restaurants and coffee shops. Easy to get to, plenty of parking and the bus stops right out front.

An Insider's view of Sovrn

How do your team's ideas influence the company's direction?

Great ideas can come from everybody with the right support and space. To this end, we hold an Innovation Week quarterly for all engineers. We aren't afraid of trying new tech, as long as it delivers customer value. We encourage creativity with a collaborative environment, POCs during planning phases, and aggressively maintaining tech debt.

Jesse

CTO

What are Sovrn Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies

Additional Perks + Benefits

Flexible Time Off. Monthly Wellness Stipend. Fully Paid for Medical / Dental / Vision. 11 Paid Holidays.

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