Invitae
Invitae develops tests that detect genetic variations associated with cancers and inherited disease.
Boulder, CO
Remote

Marketing Manager - Strategic Partnerships at Invitae

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Marketing Manager - Strategic Partnerships

REMOTE (US) 

To help realize this mission we’re looking for a marketer to join our growing strategic partnerships marketing cluster. This role is responsible for helping to drive adoption and consistent utilization of genetic testing (with Invitae) for all who can benefit. As well as building the Invitae brand with biopharma, health systems, and other partners. The ideal teammate has healthcare marketing experience partnering cross-functionally and within marketing to develop and execute plans with clear objectives and metrics. 

You know how to turn insight into action and connect with customers on their level. You’re deeply curious and love to problem solve. Rolling up your sleeves comes naturally - as does strategic thinking. You hold yourself accountable and love to collaborate. And, probably most importantly, you have a passion for improving people’s lives. 

What you’ll do: 

  • Define and execute commercial approaches and initiatives in partnership with the cluster lead that drive awareness and understanding of the benefits of genetic testing to support utilization of partnership programs and offerings 
  • Develop, execute and measure marketing plan 
  • Build awareness of the Invitae brand among biopharma, health systems, and other partners; define approaches that drive awareness, engagement and partnership with Invitae
  • Know the customer (including key influencers) and the market landscape inside and out. Define audience segments and work in service of them. 
  • Define and maintain accountability for key performance indicators, including but not limited to monthly business performance (volume), customer acquisition, relevant marketing metrics, etc. 
  • Sharpen positioning, messaging and value proposition in partnership with cross-functional teammates; develop core claims documents in partnership with medical and sales and manage pull-through/updating of materials 
  • Elevate our approach and story we’re telling these stakeholders. Develop marketing plan and materials to support business needs. Examples include but are not limited to: presentations (pitch, conference, webinar), core message documents, landing pages, paid ads (digital and print), events support 
  • Manage all associated reviews. This includes development of briefs, collaboration with creative services team, sales, medical, legal, product and agency partners as applicable. Responsible for reconciliation and pull-through of comments. 
  • Manage projects and budgets (as relevant). This includes completing work plans, engaging the relevant teammates in reviews (with ample notice), coordinating within and across clusters as well as with other cross-functional teams. 
  • Expert in Invitae product offerings and services (and future/roadmaps) and able to effectively position the appropriate product or service based on customer needs. 
  • Active and engaged member of the marketing team, collaborate and share with teammates in other clusters including business development and international. 
  • Effectively prioritize resource (internal vs. external), guide and direct agency and creative services teammates

What you bring:

  • 8+ years experience in healthcare marketing; sales/account experience a plus 
  • B.A./B.S. degree required; advance degree preferred
  • Demonstrated experience building and executing multichannel marketing plans
  • Data-driven decision making based on qualitative & quantitative analysis 
  • Self-starter who can frame the problem, develop the solution, and execute on the plan
  • Intellectual curiosity to figure out the why behind the answer 
  • Recognized team player. You know that it takes a village. And how to rally the village
  • The ability to say: I don’t know but am excited to figure it out/try.

At Invitae, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


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Where we are

Conveniently located minutes from downtown Boulder via Pearl Street or the Goose Creek Path. Easily commutable from all directions.

Technology we use

  • Engineering
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
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What are Invitae Perks + Benefits

Invitae Benefits Overview

At Invitae, our employees are the key to our continued success. Our culture is one of our most important strengths. A set of commitments we make to each other and to our customers to build a world-class organization in service of our mission. That is why Invitae proudly offers comprehensive perks and benefits program with choice and flexibility in mind.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home on occasion as needed.
Family Medical Leave
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Archer hosts company outings Semi-annually.
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning

An Insider's view of Invitae

What’s the vibe like in the office?

Collaborative - when I walk through the Invitae office at any time of day, I can see cross-functional collaboration in action. Our team members are constantly connecting in structured and unstructured meetings to solve problems and achieve goals.

Sarah

Corporate Recruiter

How do you collaborate with other teams in the company?

Collaboration between functional groups is key to the Logistics team's success at Invitae. Working closely with Sales, Manufacturing, Assay Development, Customer Support, Finance and QA allows us to provide better customer service by improving our processes, troubleshoot, brainstorm new ideas, learn from each other and share our best "dad" jokes.

Judy

Logistics Manager

How do you empower your team to be more creative?

Creativity requires a break from the routine and the screen. Here at Archer the team gets creative through walks to the food trucks, lunch runs, climbing gym sessions or a few end of the week craft brews. Some of our best algorithms were developed or refined on the climbing gym mat.

Aaron

VP of Bioinformatics and Commercial Development

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