Marketing Manager, Product Lifecycle
Department Summary
Sling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, NBC, AMC, A&E, EPIX, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market. And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households.
Sling TV is the #1 Live TV Streaming Service Sling TV is a next-generation service that meets the entertainment needs of today's contemporary viewers. Visit www.Sling.com. We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.
Opportunity is here. We are Sling.
Job Duties and Responsibilities
This position will lead our products lifecycle efforts within Sling TV, including working with a cross-functional team to drive customers though our paid, free, and direct to consumer strategy. You will be a key member of the Sling Lifecycle team and will be responsible for developing and executing strategies to right size customers in a dynamic competitive environment.
In this role, you will work directly with various departments across Sling and DISH to develop a product lifecycle strategy. These teams include but are not limited to Sling Product leaders and marketing partners, Marketing Analytics, our internal creative agency, and the Digital Center of Excellence. As an active member of the Marketing team, you will be a model for executional excellence, a creative problem-solver and a thought leader who sets the tone of high performance within the organization.
Responsibilities:
- Lead the development and execution of Sling ' s product lifecycle strategy to maximize revenue and reduce churn for our customer base
- Work as part of a cross-functional team that includes product, design and development to build and bring related products to market
- Work with channel-specialists on email, in-app messaging and cross-channel advertising intended to execute product lifecycle strategy
- Develop and r eport key performance indicators such as churn
Skills, Experience and Requirements
- 5+ years ' experience in a relevant marketing role.
- Bachelor ' s degree in marketing, communications or related field, or equivalent experience preferred; MBA is a plus
- Experience running tests and using data to make decisions
- Experience in analytics and finance
#LI-SJ
Salary Range
Compensation: $89,275.00/Year - $118,425.00/Year
Benefits
From versatile health perks to new career opportunities, check out our benefits on our careers website .
Candidates need to successfully complete a pre-employment screen, which may include a drug test.