Department Summary
Sling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, NBC, AMC, A&E, EPIX, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market. And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households.
Sling TV is the #1 Live TV Streaming Service Sling TV is a next-generation service that meets the entertainment needs of today's contemporary viewers. Visit www.Sling.com. We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.
Opportunity is here. We are Sling.
Job Duties and Responsibilities
This role is responsible for developing and optimizing digital strategies, campaigns and offers; media budgets, pacing and reporting; cross-tactic test-and-learn agendas and digital targeting and attribution enhancements. They work closely with digital media and website tactic teams and analytics teams to maintain quality control of campaigns in-market and continuously evaluate and improve performance against goals and benchmarks. We are looking for a digitally native, strategic thinker with great relationship-building, leadership and communication skills who can be a trusted partner to our internal clients.
Responsibilities:

• Develop digital marketing strategies and tactical approach in accordance with business goals and digital marketing best practices while overseeing overall digital budget, allocation, spend, pacing, optimizations and reporting
• Create and manage rigorous cross-tactic test and learn program as well as planning, budgets, documentation, optimization and reporting for digital and enterprise campaign and offer strategies
• Assist with allocation of digital funds through business case process, pacing, tagging, data collection, martech, AdOps and data collection/analysis
• Partner closely with media tactics, website, creative, brand, finance and analytics teams on all digital strategies and initiatives while continuously improving digital targeting and attribution
• Assist in identification, vetting and implementation of new platform partners

Skills, Experience and Requirements

• 3+ years experience in digital marketing
• Experience managing marketing budgets; multiple tactics a must
• Demonstrated success in planning rapid optimization and test-and-learn agendas
• Expert on traditional digital marketing platforms i.e. paid search, paid social, programmatic display
• Comfort with Excel and Google Spreadsheets including pivot tables, vlookups and other analytical functions
• Comfort with ad serving platforms e.g. Flashtalking
• Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation
• Track record delivering profitable digital marketing results and other KPIs
• Excellent communication and cross-functional relationship management skills

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Salary Range
Compensation: $76,300.00/Year - $125,000.00/Year
Benefits
From versatile health perks to new career opportunities, check out our benefits on our careers website . Successful completion of a pre-employment screen, to include a drug test and criminal background check.