Marketing Manager - Digital Acquisition
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Role Purpose
Own the digital acquisition user experience (lead capture through first-time purchase). This includes strategy & execution of paid digital advertising, as well as email onboarding communication.
Responsibilities
- Strategy, execution & optimization of paid digital advertising across Facebook, Instagram & Pinterest
- Strategy, execution & optimization of email onboarding communication
- Collaboration with cross-functional partners on campaign messaging, creative & site experience
- Campaign performance reporting to key stakeholders
Basic Qualifications
〈 3+ years experience managing a digital marketing channel
〈 Proficiency in excel (vlookups, sumifs, pivots, etc.)
〈 Proficiency in analytics tools (looker, google analytics, etc.)
Eligibility Requirements
〈 Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
〈 Willingness to travel and work overtime, and on weekends with short notice as needed
〈 Must be willing to work in Denver, CO
〈 Must have unrestricted work authorization to work in the United States
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