SonderMind
SonderMind provides technology-driven solutions for therapists and individuals seeking therapy.
Denver, CO
Remote
Hybrid

Marketing Manager, Client Acquisition

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Sondermind is looking to add a Client Acquisition Marketing Manager to grow client acquisition targets through omni-channel marketing campaigns. You will own go-to-market strategies for new launches as well as build deeper penetration into existing markets. The Client Acquisition Manager is a critical role within the Marketing department focused on exponential lead growth and new market expansion. Get ready to roll up your sleeves and join a team of big thinkers, doers, and hard workers. Working closely with the Marketing Operations, you’ll take on developing a full suite of campaigns in support of client acquisition. 


Our Ideal Candidate 

As our ideal candidate, you have a solid arsenal of data-backed growth accomplishments and success stories ready to share. And a deep understanding of DTC marketing in the healthcare space.


What you will do 

  • Create and execute marketing campaigns designed to grow SonderMind’s new client base and expand into new markets.
  • Develop deep understanding of client personas and target audiences to create individualized, integrated campaigns.
  • Track and optimize campaign performance, utilizing learnings to spin up new campaigns.
  • Leverage analytics to draw clear narratives on performance and assess potential strategic opportunities for client acquisition.
  • Develop comprehensive go-to-market plans with cross-functional partners.
  • Uncover new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users.
  • Partner with Data & Analytics to develop an internal attribution model to better track the efficacy and impact of each channel.
  • Collaborate with Digital Marketing experts to manage ad creative and landing page testing schedule to drive improved campaign results.
  • Work with Digital and Marketing Ops teams to make recommendations to improve conversion rates through landing page AB testing and user journey optimization.
  • Work with our team to brainstorm new and innovative growth strategies according to the latest trends and technologies in the industry.


Must Haves

  • 5+ years of experience leading marketing campaigns.
  • 3+ years of experience specifically in health care.
  • Strength in written and verbal communication, adjusting message to audience and able to communicate effectively at all levels of the organization.
  • Excellent interpersonal and relationship management skills; able to effectively lead through influence.
  • Must be able to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization.
  • Solution-oriented mindset with strong problem solving skills and comfort with ambiguity


Nice to Haves

  • MBA or MPH

Other Details

  • This role is a full-time, exempt position 
  • Starting compensation range for this role is $95,000. Actual title and compensation are commensurate with experience and skills 
  • This role will be eligible to participate in the following:
    • full employee benefits package
    • employee stock option purchase plan
    • variable performance-based bonus incentives

To apply please submit your resume and cover letter. In your cover letter, please explain how this role fits into your career goals and experience. 

 

Commitment to an Inclusive Workplace

Mental wellness impacts people of every community. At SonderMind, building and supporting a diverse workforce is foundational to our goal to redesign behavioral healthcare to be more approachable and accessible. SonderMind is a committed equal opportunity employer and provides a workplace that will not tolerate discrimination or harassment.

Our employees may be exposed to sensitive personal information throughout their regular duties. For this reason, we maintain exceptionally high expectations of ethical conduct and require all incoming employees to pass a background check.


Our Employee Benefits Philosophy

As a leader in redesigning behavioral health we are walking the walk with our employee benefits package. We focus on meeting SonderMinders wherever they are and supporting them in all facets of their life with both mental and physical aspects in mind. Where most companies say "good enough" we ask ourselves "how can we do better." That includes:

  • Therapy coverage benefits to enable our employees to get the care they need
  • Employer-paid disability & AD&D to cover life's unexpected - not only that, we cover the difference in salary for up to Eight weeks of short-term disability leave
  • Eight weeks of paid parental leave (if the parent also qualifies for STD, this benefit is in addition)
  • A generous PTO policy and a company mandate of at MINIMUM three-weeks of PTO a year; flexible work-from-home policy
  • A commitment to reward our team members for the long-term success and growth of SonderMind with stock option grants and bonus potential
  • Competitive market salary, up-to 4% salary company match on 401K, professional development and advancement opportunities as we rapidly scale, and so much more.


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What are SonderMind Perks + Benefits

SonderMind Benefits Overview

SonderMind was awarded #1 Best Place to Work by the Denver Business Journal two years in a row! We don't know for sure, but we think it has something to do with our authentically collaborative environment, supportive leave and remote policies through COVID, and opportunities to learn and grow every day!

Culture
Volunteer in local community
Team members are encouraged to promote volunteering. SonderMinders have participated in Soup Kitchens, KindKyts, blood drives, and more!
Partners with nonprofits
We collaborate dozens of local community organizations to increase access to therapy and to support our providers.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Employer-paid disability & AD&D to cover life's unexpected - not only that, we cover the difference in salary for up to eight weeks of short-term disability leave
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
We provide mental health benefits including $0 copay for therapy sessions on most of our healthcare plans.
Financial & Retirement
401(K)
401(K) matching
SonderMind provides employees with a 401(k) match. We match 4% of contributions up to 4% of an employee's annual gross pay.
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
While we are not required to provide FMLA by law, we believe in the importance of personal medical leave and have a policy to provide up to 12 weeks leave for eligible employees.
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
We have an unlimited PTO policy for exempt employees; non-exempt employees receive 18 days PTO in addition to paid holidays, jury duty, and bereavement leave. Additional days are added for tenure.
Paid holidays
Office Perks
Company-sponsored outings
SonderMind employees engage in group outings at least once a month for events such as our quarterly book club, a Star Wars Premiere night, escape rooms, and much more!
Free snacks and drinks
Relocation assistance
Professional Development Benefits
Job training & conferences
We encourage employees to pursue educational opportunities to advance their careers from Mental Health First Aid, to Start Up Week conferences, to online courses that are expensed to the company.
Promote from within
Continuing education available during work hours
Online course subscriptions available

Additional Perks + Benefits

While the list of benefits above does a good job of highlighting our benefits, our office is always looking to adopt benefits and programs that our employees request. Employee-Lead initiatives are the bread and butter of our office; don't see something you'd like above? Join our team and help us make it a priority!

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