At Human API, we exist to radically accelerate the pace of health innovation for everyone. That is our vision. We unlock siloed health data from everywhere and put it directly into the hands of the consumer, right when they need it: enabling a meaningful transaction that creates value in their lives. Some call us the "PayPal" of health data, but our dreams are bigger. 

To name a few examples - today we allow human access back to public settings (work, stadiums, travel) during our pandemic, we help rapidly screen participants for clinical trials, and we accelerate the buying process for important insurance products. Tomorrow we will inspire the innovation of impactful digital health products to maximize human longevity and potential. We are looking for talent who are equally inspired by these big ideas and have the grit and determination to make them come to life.

As a key member of the executive leadership team, this role will report directly into the CEO and is responsible for the Human API's core marketing and communications strategy with a focus on further strengthening the company’s awareness, perception, and reputation to drive growth.

What you'll do

• Drive the vision, strategy and execution of an integrated end-to-end marketing function, including media, brand, product, positioning, and solution marketing
• Develop and manage comprehensive omni-channel marketing plans/budgets to meet revenue and market positioning goals
• Lead the evolution of Human API’s brand architecture, messaging, positioning, and overall narrative to ensure consistent communication of our brand both internally and externally
• Craft and guide a unified messaging and positioning strategy that speaks to our evolution as a company and our different use cases
• Develop, execute, and optimize campaigns for our core solution areas in partnership with the sales and product teams.
• Oversee the day-to-day activities of the marketing team, including product marketing, marketing content and collateral, demand generation, and in-house design
• Drive marketing at scale through data-driven insights and results
• Drive strategy for industry and media exposure including press releases, award submissions, and speaking engagements
• Evangelize and champion the HAPI brand and train the organization to convey consistent brand image externally
• Set clear priorities with the executive team and rebalance based upon market direction and performance
• Measure the performance of all marketing team activities and campaigns, assess ROI against KPIs, and refine activities and strategies to achieve them
• Direct HAPI’s market research efforts by cultivating a deep understanding of our target markets; including evolution of the digital health, life insurance, and life sciences verticals

About you

• 8+ years in a marketing leadership role
• Previous experience driving messaging and positioning for an early stage company
• Experience successfully marketing to the C-suite of a fortune 500 company
• Experience driving strategy for an organization with brand positioning that can vary by solution
• Experience in developing outcome based strategies with confidence in data-led marketing
• Visionary with passion and drive –but not afraid to get your hands dirty
• Ability to think on your feet, lead your team and change course quickly
• Ability to manage budget across working media and vendors
• Strong attention to detail. You’ll have ownership of Human API’s brand and positioning and will measure their success. Being detail oriented, thorough, creative and analytical will help you be successful
• Tenacity. A big part of this role is keeping an even keel, exercising relentless curiosity, and solving hard problems

The salary range for this role is broad, as we are open to candidates of various backgrounds and levels of experience, however we expect a typical candidate to earn between 190 and 250 OTE with flex on both ends to accommodate different seniority levels.

We’re built by strong venture backing from Andreessen Horowitz, Blue Run Ventures, SCOR Global, Allianz, Guardian Life Insurance Company, and Samsung Ventures and currently serve some of the largest financial and health companies in the world from Prudential, Allstate, John Hancock, Omada Health, Thrive Global, AAA, and many more. 

We have thousands of API integrations into enterprise health record systems, wearable devices, as well as health and wellness applications, that all benefit the end consumer and our enterprise customers. We’re looking for independent thinkers who care deeply about the problems we’re trying to solve. At Human API, we welcome people of all backgrounds.

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