Marketing Lead - Paid media

| Greater Boulder Area
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We're looking for a Marketing Lead to help us achieve our growth goals through paid marketing efforts. You’ll own our paid marketing strategy and test a variety of channels with a focus on delivering qualified leads to sales. You’ll plan, create, and optimize campaigns to deliver and scale results. We’re looking for someone who has been directly responsible for managing paid marketing in a B2B SaaS environment.

As an early hire, you can have a significant impact on our company, working out of Bonusly HQ in downtown Boulder, CO.

What you’ll do:

  • Own strategy, planning, execution, and measurement across multiple paid channels
  • Run day-to-day operation and management of campaigns including SEM, display, social, content distribution, newsletter sponsorship, and more
  • Continuously test to optimize ROI, targeting, messaging, creatives, and conversion across all elements of campaigns
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Craft landing pages with the *right* content and conduct landing page testing to capture high-quality leads
  • Pull and analyze reports in order to translate data into actionable changes to accelerate performance
  • Stay up-to-date with paid marketing trends and potential new channels and strategies to keep driving results
  • Drive the effectiveness of paid channels and scale our paid marketing efforts
  • Work cross-functionally with the sales and product teams to craft a cohesive growth strategy and process

Who you are:

  • You have 3+ years experience in paid marketing, with a proven track record of success
  • You have in-depth knowledge of various paid marketing channels and technologies, including paid search, retargeting, social network advertising (LinkedIn, Facebook, Twitter, and more), and content distribution and placement networks
  • You have an experimentation mindset and experience conducting creative and landing page testing and optimization
  • You have strong project management skills and the ability to manage multiple priorities
  • You're a creative, dedicated, smart, resourceful, and audience-focused marketer who focuses intently on results
  • You have the ability to understand the big picture and think strategically, while also defining KPIs and owning end-to-end execution
  • You’re enthusiastic about diving into Google Analytics, Google Optimize, Google Tag Manager, Ahrefs, HubSpot, and additional tracking, A/B testing, and reporting tools

Why you should apply:

  • You enjoy ownership and autonomy in your work
  • You thrive in a dynamic startup environment
  • You seek opportunities to improve and grow, always learning to do things better

Benefits and opportunities:

  • Collaborate with a small team of smart & passionate creators
  • Add to our fun, family-friendly, and low-key work culture
  • Make work more enjoyable and meaningful by reimagining the way companies recognize and reward their employees
  • Be empowered to innovate, take ownership, and motivate change at a growing company
  • Fully covered Medical/Dental/Vision
  • Progressive vacation policy
  • 401k with employer matching
  • Wellness and professional development subsidies
  • Transit benefits
  • Bonusly (peer bonuses, birthday bonuses, and service anniversary bonuses)

You can learn about our culture in the Employee Unhandbook (https://github.com/bonusly/un-handbook) and on our Instagram (@bonuslyhq).

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Does this sound like you? Please send us a note about why this job is an exciting opportunity for you.

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Location

Bonusly is a both a remote and hybrid workplace, we hire in all 50 states and for employees based in Colorado, access to our Boulder, CO office. Our Boulder HQ is located in the WeWork at Canyon + 28th, with restaurants, shops, and a bus stop in front of the building

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