Marketing: Growth Marketing Specialist

| Greater Denver Area | Remote
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GigSmart is a staffing company focused on providing modern solutions to meet the needs of a rapidly evolving economy. GigSmart's apps, Get Workers and Get Gigs, connect businesses and residential users looking for labor with local workers. Available in all 50 states, GigSmart serves the construction, manufacturing, food service, delivery services, transportation, retail, customer service, and professional services industries.


Role:

As part of our marketing team, the Growth Marketing Specialist will be responsible for our user acquisition, engagement, and retention marketing strategy. You should be comfortable using marketing automation technologies to capture the attention of leads and customers on the right channel at the right time to increase user loyalty.

We’re looking for someone who is very familiar with using tools, like AppsFlyer, MixPanel, Iterable, and HubSpot, to identify ways to acquire and retain users. You’ll create and test campaigns that touch every part of the marketing and sales funnel in order to drive more user activity across both of our staffing apps.


Responsibilities:

  • Lead our growth efforts.
  • Work with the Director of Marketing to manage and own our martech stack, including HubSpot, Iterable, AppsFlyer, and MixPanel.
  • Work closely with our product and data teams to create an optimal user funnel which you continuously improve upon through data-driven experiments.
  • Continuously identify innovative opportunities to increase user engagement - testing and optimizing new and existing campaigns to ensure the desired user behavior is achieved.
  • Devise smart flows to activate inactive users and convert them into active, loyal users.
  • Develop content for user acquisition, engagement, and retention campaigns via email, push, and SMS for both our B2B and B2C audiences.
  • Own our paid advertising strategy, working with our agency partners and internal stakeholders to launch and manage campaigns on Facebook and Google.
  • Collaborate with the other members of the marketing and sales teams to create campaign deliverables that produce results and drive awareness of GigSmart.
  • Use data to evaluate and demonstrate the effectiveness of your efforts while constantly pushing for continuous improvement tied to measurable results.

Skills and Competencies:

  • Bachelor's degree or equivalent in business, data analytics, marketing, or a related field.
  • 4+ years' experience developing content and campaigns for a mobile app technology company, B2B technology company, or marketing agency.
  • Hands-on experience with Marketing Automation systems, like HubSpot and Iterable.
  • Hands-on experience with MMPs like AppsFlyer and analytics platforms like MixPanel.
  • Hands-on experience running advertising campaigns on Facebook and Google’s networks.
  • Analytically strong, data driven.
  • Strong track record of building engaging content in multiple formats.
  • Ability to generate creative ideas to drive more activity across our apps.
  • Highly motivated with a sense of urgency, you thrive in fast-paced environments.
  • Strong organizational skills and an extreme attention to detail.

Expectations of GigSmart Employees

  • Be positive
  • Work hard
  • Innovate
  • Have passion
  • Continue to learn
  • Exceed expectations
  • Collaborate

Salary: $75K-$100K (depending on experience)

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • React NativeFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • BasecampManagement
    • TrelloManagement
    • GitLabManagement
    • WordpressCMS
    • HubSpotCRM
    • Constant ContactEmail
    • SendGridEmail
    • ZoomInfoLead Gen

Location

Our amazing downtown office isn't being used much during COVID-19. When it's safe to reopen, we'll welcome our team back with plenty of snacks!

An Insider's view of GigSmart

What’s the vibe like in the office?

My transition into working from home has been smooth and comfortable. While we aren't in the office, I still feel really connected to my team. We have been able to continue to focus on our individual goals and tasks with GigSmart’s success in mind. I am thankful GigSmart has given me the ability to continue working safely during this time.

Landon

Client Success Representative

What kinds of technical challenges do you and your team face?

Our small and growing design team faces many unique challenges on a daily basis. Our biggest challenge, and most exciting, is working creatively on realizing GigSmart’s vision by creating an innovative and memorable product that is focused on improving the lives of millions of people.

Marina

Junior Product Designer

What makes someone successful on your team?

At GigSmart we view individual success relative to the success of the product development team as a whole. Passion, collaboration, and having the drive to learn are some individual characteristics that ultimately lead to both individual and team success. Our team is always learning and pushing each other to innovate.

Tara

Senior Product Owner

How do you make yourself accessible to the rest of the team?

Being accessible means creating a culture where team members know there is no such thing as being "interrupted." All feedback is welcome, and when it is received, I do my best to acknowledge and respond to it quickly. Doing so builds trust which helps improve the overall dynamic of our team.

Mitch Catino

COO

How does the company support your career growth?

The opportunities to grow as a developer seem endless with new challenges daily, and an incredibly smart and dedicated team to learn from. Whenever I've expressed interest to learn another part of the tech stack or business, GigSmart has provided me the time, tools, and training to do so.

Josh

Senior React Developer

What are GigSmart Perks + Benefits

GigSmart Benefits Overview

We are a start-up offering the same great benefits you'd get working for a large corporation!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
GigSmart employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 2 weeks of paid parental leave when an employee has a new addition to the family!
Flexible Work Schedule
GigSmart provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
GigSmart is currently remote as an impact of the COVID-19 pandemic. Under normal circumstances, we allow employees two days to work remote per month.
Vacation & Time Off Benefits
Generous PTO
GigSmart employees typically earn at least 15 days of PTO per year.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Employees are able to make pre-tax payroll deductions to be used for commuter expenses
Company Outings
GigSmart hosts company events on a quarterly basis.
Stocked Kitchen
Snacks, coffee, cold brew, pour over & tea.
Some Meals Provided
We have team lunches at least once per month.
Fitness Subsidies
There is a free onsite gym available for all employees!
Professional Development Benefits
Job Training & Conferences
GigSmart offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
We are starting provide virtual lunch and learns for our team.
Cross functional training encouraged
Promote from within
Mentorship program
We encourage internal mentorship.
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