Boulder Heavy Industries (BHI) is looking for a Marketing Director to lead our portfolio-wide Marketing team. You will work directly with our business units acting as a Partner and Collaborator in creating and pushing forward the BHI portfolio marketing campaigns as well as individual business unit initiatives.  You will be responsible for managing all of BHI marketing  paid media efforts, lead generation optimization/ROI, guiding copywriting and design for websites, email, social, and collateral, as well as analyzing campaign performance and ROAS.

In the services area of our business, BHI provides the speed and efficiency of a challenger agency with the benefits and sophistication of a full-scale communications holding company. Housed under one roof, the marketing services firms at BHI partner with startup, growth-stage and enterprise-level brands. In the AdTech/SaaS area, we provide next-gen tools combined with the client service and insights of a top-tier agency.

Are you a bit of a marketing Swiss Army Knife? Do you have strong understanding of B2B Marketing and yet execute with a B2C flair?  Are you as comfortable in a marketing brainstorming session as you are analyzing and presenting data?  Then… Keep on reading!

A Day in the Life

• Lead the development and implementation of all BHI marketing projects
• Manage, develop and INSPIRE the BHI marketing team
• Optimize the full life cycle of paid media campaigns: target identification, list building, message development, creative development, testing, reporting/optimization and then scale
• Work with leads to develop compelling and effective marketing sequences, leveraging BHI’s cutting edge process for targeting potential clients
• Develop, launch and monitor all outbound marketing campaigns - LinkedIn, Instagram/Facebook, and DSPs, including updating templates, audiences, and managing budgets
• Work closely with our business unit leaders to report on ROAS, attribution, and customer personas; communicate accurate data and analytics to leadership
• Stay ahead of industry trends and competitors, bringing innovative ideas and best practices to business unit leads
• Support new business pitches in collaboration with business unit leaders

• Develop a content calendar that is intended to keep BHI companies on the forefront of our potential clients radar
• Manage PR partners to ensure placement in industry publications

If this sounds like you and you seek growth challenge, we want to hear from you!

Here's what you need to get our attention

• Bachelor’s degree or equivalent work experience
• 8+ years proven work experience in a Marketing role both in an agency and on the client side including:
  • 3+ years in B2B
  • 3+ years with digital advertising
  • 2+ years experience in paid social campaign management
  • 2+ years experience managing a small team

Here's what will make us call you for sure

• Strong entrepreneurial spirit
• Creative but yet analytical and comfortable with incentive-based marketing solutions
• Technological savvy
• Proficient in social media and office productivity tools
• Media Savvy: you know how to create, launch, manage, and report on paid media efforts
• Proficiency in Excel: you’re able to rock a spreadsheet in your sleep
• Excellent organizational and communication skills
• Ability to prioritize effectively in a fast-paced environment
• Eagerness to learn and collaborate with others
• Thorough understanding of digital advertising: you are an expert but always open to learn new things
• Knack for project management and getting s***. Done!
• Excellent at writing, developing and managing content
• Strong analytical and problem-solving skills with a high attention to detail
• Upbeat, energetic, positive attitude

NOT required but will definitely give you an edge

• AdTech experience

And if we haven't convinced you yet, here is why you'll want to be part of our team:

We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn’t a 4-letter word. Dogs are welcome, a chef-prepared lunch is served 3-days a week, and time off is as important as hard work. We make sure our team is well cared for with great health plans and matching traditional and Roth 401k.

COME AS YOU ARE: your gender, your gods, your sex life, your skin color or your big shot uncle don't make a difference here.  BHI, LLC is a progressive and open-minded meritocracy. If you're smart and good at what you do, come as you are.